PR & External Communications-Manager-KSA

Line of Service
Internal Firm Services
Industry/Sector
Not Applicable
Specialism
IFS - Clients & Markets
Management Level
Manager
Job Description & Summary
A career in Sales and Marketing, within Internal Firm Services, will provide
you with the opportunity to focus on positioning a distinctive PwC brand in
the marketplace and drive long term revenue growth for the Firm. You'll focus
on designing, developing, and implementing communication programmes and media
events to promote and sell the PwC's brand and services as well as contribute
to and evaluating our pricing strategies in the marketplace.

Our Marketing and Public Relations team is responsible for PwC's external
media relations and social media strategy. As part of our team, you'll help
with social media account management, media relationship management, and
identifying new and emerging opportunities for the Firm.
Role:
We are seeking to recruit a confident, dynamic and experienced individual who
can demonstrate a good understanding of the professional services market; show
proven experience in developing and delivering impactful communication
campaigns; and bring new creativity, ideas and experience to the team. The
successful applicant will be articulate, digitally savvy, have a nose for
news, an innovative approach to PR and external communications, and sound
judgement.
Key responsibilities:
* Work closely with internal stakeholders and spokespeople to drive positive, innovative and impactful communication campaigns from start to finish that are aimed at enhancing the firm's reputation.
* Design and implement communication campaigns built on thought leadership, market developments and market-led initiatives.
* Provide advice and guidance on the content and positioning, while setting campaign strategy and building tactical plans across a full range of channels including traditional media and social media.
* Exercise judgment and advise regarding message tone, format, timing, vehicle, and audience to ensure the best and most effective approach to achieving the campaign's goals.
* Establish SMART metrics for campaigns and evaluate impact.
* Make relevant strategic connections to other campaigns and/or activities.
* Deliver effective and well thought out media contact programmes for key spokespeople, and build strong working relationships with internal and external stakeholders such as the marketing team and media outlets.
* Execute key aspects of the communication strategy, working with SMEs as necessary to develop content: core narrative, key messages, talking points for different stakeholder groups, FAQs, press releases.
* Identify and respond to unexpected short-term media opportunities and risks in coordination with the external communications leader
* Collaborate with colleagues across the Clients & Markets team to identify opportunities for integrated communication across multiple platforms.
* Manage and coach junior team members
Requirements
* Strong understanding of the professional services sector
* Ideally at least ‎4-‎6 years of solid media relations / communications experience, preferably at a senior level within a services / business-to business environment - in house or agency.
* Track record of managing and delivering high impact PR campaigns and handling challenging and complex technical matters and sensitive issues.
* Experience in analysing and interpreting complex data, reports and surveys.
* Strong network of relevant journalist and industry contacts.
* Excellent writing and analytical skills, and proven ability to plan, manage and deliver projects.
* Strong stakeholder-management skills and ability to manage multiple projects.
* Proven ability using digital and social media as effective media relations tools.
* Bilingual in Arabic and English, with strong English language proficiency.
Attributes:
* Proactive, perceptive and considered.
* Tenacious, hard-working and resilient.
* Analytical with high attention to detail.
* Strong understanding of business and current affairs, and interest in a wide range of industries.
* Confident self-starter who is also a collaborative team player.
Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required:
Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Optional Skills
Desired Languages (If blank, desired languages not specified)
Travel Requirements
‎0%
Available for Work Visa Sponsorship?
Yes
Government Clearance Required?
No
Job Posting End Date