E-Commerce Category & Merchandizing Manager

The role holder will be responsible to grow category market share through
provision of an effective and innovative product portfolio within the right
price and quality in order to drive sales. The role is responsible for
contributing to Business Unit's overall category strategy, as well as
partnering and maintaining key relationships with principals for
brands/categories managed and maximizes sales and profitability.
Duties & Responsibilities:
* Drive sales from the assigned brand/category by developing comprehensive business plans
* Studies trends from historical data around brand/category sales and market research to assist in the overall planning process
* Manages consumer mapping, and is responsible for brand/category consumer segmentation and differentiation
* Ensures optimum utilization of customer research information to guide brand/category management decisions, including decisions on the introduction of new products, product assortment, promotion and pricing of products in the store
* Collaborates with Retail operations to understand consumer trends, sales figures, etc. to further formulate the business plan for the brand/category
* Ensures access to market intelligence through various sources on competition pricing and business and analysis of trends which may impact the Business Unit
* Monitors and analyses business performance by brand/category sales, sell-out, gross margin and turnover and translates insights into key selling points, or category opportunities
* Manages and tracks brand/category sales planning and forecasting processes
* Ensures effective 'in season' management for the given brand/category of products (stock balancing, markdown management, stock analysis, stock vs sales performance).
* Leads and oversees the buying requirements and formulates buying plan and budget for the brand/category and ensures proper monitoring of orders based on the buying plan and follow-ups on merchandise delivery as per the plan
* Manages the relationship and liaises with principals/supplies on matters relating to price negotiations, product launches, marketing campaigns, forthcoming offerings and events
* Coordinates regular meetings with Internal and external stakeholders to share insights arising from market dynamics and brand/category performance
* Collaborates with the visual merchandising function to receive brand/category guidelines and implementations of the same in the online store
* Collaborates with the retail marketing function, to ensure maximum visibility of their category through digital marketing
* Analyses sales related data for products within the brand/category portfolio and provides insights into enhancing potential sales opportunities
* Defines goals and key performance indicators for each member of the team and ensures effective implementation of the performance management process
Skills Required:
Educational Qualifications and Certificates
* Bachelor's degree in Business Management/ Marketing or equivalent
* Master's degree in Buying and Merchandising Experience
* A minimum of ‎5-‎7 years of relevant experience with at least ‎3 years in managing brand/category of products
Additional skills
* Product/category/brand knowledge
* Industry Knowledge
* MS Office and tools
Analytical skills