Marketing Executive - L'Occitane

Who we are
We are a leading partner for luxury across the Middle East. With more than ‎600
stores, ‎300 brands and over ‎65 years of experience in the region, we have
become a major player in the beauty, fashion and gift sectors, by offering
service excellence to our partners and delighting all our customers. We are
moving fast from a traditional distributor and retailer for luxury in the
Middle East, to a hybrid retailer bringing luxury experiences to the
fingertips of customers everywhere.
To fuel the next stage of our growth we are looking to build a world class
team. From physical retail through to supply chain and customer loyalty, we
aim to use technology and data to continuously improve every aspect of our
operations. We are looking for top talent to join us on this journey of
exploring new horizons together.
What you'll be doing
Addional tasks might be required, in reasonable alignment with the job role
Adversing and Promoonal Acvies:
Analyse compeon, best pracces and new trends in local market and report to
Markeng team Analysis and Reporng
Assist in building markeng plan / calendar for the different chains/brands/
markets in close cooperaon with the Department Manager and the Brand's markeng
departments
Assist the Store Manager in the development of the sales force animaon program
(staff training, incenves, data collecon)
Be involved in all aspects of markeng and media from planning, adversing,
promoons, public, media relaons, product development and research
Build, maintain and update good database (CRM) through consolidate informaon
from shop floors Carry out local market research, customer survey, assessing
customer demands, brand posioning, monitor competors' acvies, and evaluang
market campaigns
Channel all suppliers and customers informaon (animaon / training / launch
plan) to stores/shop managers, area, and Department/ Division Manager
Collect customer feedback to define acons that will aract new customers and
returning customers more oen
Communicate all required informaon about animaon / visibility to the suppliers
Conduct monthly reports on customer insights, sales analysis, and traffic in
store
Coordinate with adversing agencies and clients on media plans
Coordinate, organize and ensure implementaon of the operaonal in-store acon
plan to increase
customer acquision, retenon, sasfacon, cross sell & up sell sales and services
Customer Data Base:
Define the media and PR plan by briefing the adversing agency
Ensure preserving the image of the brand at the POS by respecng its
merchandising guidelines
Follow up closely on the plans' implementaon, schedule and acvies in all
concerned markets
Handle live coverage on social media plaorms
Handle the markeng plan forecast and the markeng plan orders
Handle translaon of all the documents
Implement the in-store markeng animaon plan/guidelines
Inform purchasing supervisor about markeng acvies to ensure the availability
of the stock me frame
Liaise with the different departments to build the laer
Manage and coordinate with concerned pares for the producon of markeng
materials being from leaflets, visuals, podiums, flyers, and preparing
necessary photo shoots to pro reading press releases
Manage the various markeng budgets to organize corporate above the line and
below the line
promoonal / adversing acvies and corporate items purchase
Markeng and Promoonal Plans
Markeng and Promoonal Plans
Meet and discuss with local suppliers for all markeng bookings and animaons
Monitor Store KPI's
Monitor windows, podiums and any other promoonal area ensuring promoonal
acvies throughout the year, in coordinaon with the design department (3D)
Opmize service & in-store experience:
Organise, aend events, and exhibions
Oversee the performance of the campaigns and promoons and report it to the
Markeng team Parcipate in relevant projects and community acvies as and when
needed
What you 'll need to succeed
* English Language
* Retail Marketing Background
* Marketing Experience
* Market Research
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your
journey through enriching experiences, learning and development opportunities
and exposure to different assignments within your role or through internal
mobility. Our Group offers diverse career paths for those who are
extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive
benefits package which includes health care, child education contribution,
remote and flexible working policies as well as exclusive employee discounts.
To view all our perks and benefits, click here.