Marketing Manager

؜ - ؜Riyadh ؜ -

Job details

Job Number ‎23127848
Job Category Sales & Marketing
Location Courtyard Riyadh Northern Ring Road, Olaya Street, Al Murooj
District, Northern Ring Road, Riyadh, Saudi Arabia, Saudi Arabia VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management


JOB SUMMARY


The Marketing and Communications Manager is part of an important team that
creates and executes property-level communications to our customers. Under the
leadership of the Director of Marketing and Communication, this role promotes
on-brand messaging to customers through traditional, digital, and social media
channels all with the goal of enhancing the image of the hotel. This role
helps build direct marketing plans, targeted campaigns, and activated channels
to the end of driving consumer awareness and preference, increasing market
share, and building broader portfolio and brand awareness. This role focuses
on showcasing Food and Beverage promotions, both to hotel guests and to local
patrons. As part of the Marketing and Communication team, this role is fully
connected into resources in their region; Marketing and Communication Managers
liaise and build deep partnerships with their regional eCommerce and Marketing
teams to verify all local, social, and digital marketing efforts are
effectively integrated with the selling efforts for the organization. This
role also gets to do a little bit of everything, from balancing traditional
and digital marketing and eCommerce activities to contributing to public
relations (PR) activities for the hotel. Success is measured by how well they
help drive the sales and revenue strategy of the property, social media
engagement and also by how effectively leveraged the resources around them are
to create truly compelling marketing and communications campaigns.


CANDIDATE PROFILE


Education and Experience


Required:
* ‎2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and ‎4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
* ‎4-year bachelor's degree in Marketing, Public Relations, Business, or related major; ‎2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.


CORE WORK ACTIVITIES


Hotel Marketing and Advertising
* Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
* Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
* Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
* Manages F&B media schedules and verifies prompt settlement of accounts.
* Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
* Executes email marketing, and display advertising.
* Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and ‎2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
* Verifies all advertising for the hotel in digital channels is in alignment with brand voice.


Social Media Content Management
* Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
* Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
* Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.


Public Relations and Visual Asset Management
* Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
* Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
* Manages assigned accounts as per the media account management system.
* Writes and distributes all press releases for property events, promotions, and outlets.
* Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
* Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
* Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
* Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
* Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
* Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
* Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
* Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.


Direct Marketing and Collateral Development
* Coordinates and executes Hotel and F&B printed materials.
* Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
* Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
* Promotes collection of competitors collateral and publicity on a monthly basis.
* Manages the execution of F&B direct marketing activities.
* Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).


General
* Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
* Helps with the publication of hotel's newsletter(s).
* Supports communications duties and functions as deemed necessary.
* Assists in the liaison and execution of joint F&B promotions.
* Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
* Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
* Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
* Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
* Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.


Marriott International is an equal opportunity employer. We believe in hiring
a diverse workforce and sustaining an inclusive, people-first culture. We are
committed to non-discrimination on any protected basis, such as disability and
veteran status, or any other basis covered under applicable law.


At Courtyard, we 're passionate about better serving the needs of travelers
everywhere. It's what inspired us to create the first hotel designed
specifically for business travelers, and it's why the Courtyard experience
today empowers our guests, no matter the purpose of their trip. We're looking
for achievers who are passionate about providing a guest experience that goes
above and beyond, enjoy being part of a small yet ambitious team, and love
learning how to always improve - all while having fun.


In joining Courtyard, you join a portfolio of brands with Marriott
International. Be where you can do your best work, begin your purpose,
belong to an amazing global team, and become the best version of you.

Job Summary

  • Advertiser: Marriott International, Inc
  • Announcement date: 13/07/2023
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Job location: Riyadh
  • Salary: -
  • Phone number: -

More jobs like this

Riyadh
09/05/2022

## **.** _At Tetra Pak we touch millions of lives every day, ensuring better nutrition and healthier lifestyles through safe packaging and food processing solutions. Guided by our global brand promise, PROTECTS WHAT'S GOOD ™, we strive to make a difference by protecting food, people and our futures…

Riyadh
25/06/2022

Job Description Our client: Our client in the logistics industry is seeking out an accomplished Marketing Manager to join their team in Riyadh, KSA. Your role: The Marketing Manager will be responsible for Dealing with value business, target, planning, and achievement of KPIs. Need to support the e…

Riyadh
29/04/2022

Job Responsibilities 1\. Plan & Execute the Annual Marketing Calendar for the Concept. 2\. Drive incremental traffic to the stores across KSA through associations with Banks, Fast Food Chains etc. 3\. Use market & business insights to conceptualize Promotional Plans to drive Sales. …

Riyadh
06/07/2022

Marketing Manager – Poultry **The Company:** Almarai is the world’s largest vertically integrated dairy and the region’s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the #1 FMCG Brand in the MENA regi…

Riyadh
12/04/2023

At Rewaa, Marketing is about understanding people and building awareness of how our company's software-as-a-service (SaaS) products can satisfy their needs. We're looking for an experienced and versatile individual in our Marketing team who's eager to do this and more. **You must be based in or wil…

Riyadh
05/06/2023

Work Mode: Onsite Responsibilities: We are seeking a Marketing Operations Manager with Business development skills to help us coordinate , manage and optimize our marketing programs and campaign, analyzing market trends and identify market opportunities relevant to gaming industry _[Company Introd…

Riyadh
29/08/2022

**Auto req ID:** 286408BR PepsiCo 's strength is its people. Winning together is all about respect for one another's unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards. Ar…

Riyadh
14/09/2022

**Responsibilities** PepsiCo 's strength is its people. Winning together is all about respect for one another's unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards. Aroun…

Riyadh
04/10/2022

Do you want to join one of the leading companies in the pharma sector? Are You someone who is detailed oriented and want to be part to improving the quality of the lives of many? If this sounds interesting to you, then we have the right job opportunity for you! Novo Nordisk is hiring a **Marketing …

Riyadh
22/09/2022

**What we do** Founded in 2011, Coda Payments ( "Coda") is the leading provider of secure, cross-border monetisation solutions for digital products and services in more than 60 markets. Through our three services: Codashop, xShop, and Codapay, we help top digital content publishers worldwide suc…

اللغة: العربيّة