The purpose of this role is to partner with a senior strategist and the
communications planning lead to deliver an understanding of the cultural
narrative, ensures deliverables are grounded in a strategic set-up and
partners with media activation teams on go-to market ideas.
Job Title:
Senior Media Planner
Job Description:
Key responsibilities:
* Collaborates with the internal team to deliver day-to-day strategic work for the client(s), stewarding strategies through to execution in collaboration with the internal team.
* Delivers a point of view around a client's business/category, culture, and consumer by compiling, analyzing, and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs.
* Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership.
* Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms.
* Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses.
* Mentors junior strategists.
* Develops strong audience empathy through understanding quantitative and qualitative data inputs.
Location:
Riyadh
Brand:
Time Type:
Full time
Contract Type:
Permanent
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