Date: 29-Jun-2022
Location: Alexandria, Middle East and North Africa, EG
Cairo, Middle East and North Africa, EG
Abu Dhabi, Middle East and North Africa, AE
Algiers, Middle East and North Africa, DZ
Beirut, Middle East and North Africa, LB
Company: British Council
The British Council builds connections, understanding and trust between people
in the UK and other countries through arts and culture, education and the
English language. We work in two ways - directly with individuals to transform
their lives, and with governments and partners to make a bigger difference for
the longer term, creating benefit for millions of people all over the world.
We help young people to gain the skills, confidence and connections they are
looking for to realise their potential and to participate in strong and
inclusive communities. We support them to learn English, to get a high-quality
education and to gain internationally recognised qualifications. Our work in
arts and culture stimulates creative expression and exchange and nurtures
creative enterprise. We connect the best of the UK with the world and the best
of the world with the UK. These connections lead to an understanding of each
other's strengths and of the challenges and values that we share. This builds
trust between people in the UK and other nations which endures even when
official relations may be strained. We work on the ground in more than 100
countries. In 2019-20 we connected with 80 million people directly and with
791 million overall, including online and through our broadcasts and
publications.
Role Purpose
To support the Senior Marketing Manager, Exams in the development and
implementation of the cluster/country marketing strategy and plans for Exams,
ensuring alignment to the regional and global marketing strategy and brand,
and to work in partnership with the Exams SBU to ensure that marketing
programmes enable required business targets.
R ole context
Marketing and Communications at the British Council is a strategic function
which drives awareness, understanding and engagement with us across our
diverse audiences. We use insight, knowledge and analysis of our market and
our customers to engage them with our work and our products and services in
the most impactful and effective way. We lead the development of our brand and
use our expertise to tell inspiring stories to enhance our global reputation,
build lifelong relationships, engage our staff and demonstrate our impact.
This role is a new role as part of Marketing and Communications Transformation
programme. In line with the Global Recruitment policy, standard application
and recruitment decisions will apply for this role
Main Accountabilities:
Strategy and Planning
* Supports the Senior Marketing Manager to develop and execute marketing plans for Exams in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
* Plans and executes go to market plans for Exams across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.
* Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
* Deploys the British Council brand architecture in line with brand management standards.
* Ensures that clear and consistent marketing processes are deployed for cluster/country Exams aligned to agreed global marketing processes.
* Monitors and reports on agreed marketing KPIs for Exams in the cluster/country.
Consultancy, analysis & problem-solving
* Applies professional marketing expertise to develop and enhance Exams marketing strategies, plans and approaches for the cluster/country.
* Applies core technical and professional knowledge to identify and assess current state of Exams marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth and reduce duplication.
* Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in the cluster/country.
* Supports others in understanding of the context, opportunities and challenges for Exams marketing functions and teams.
* Makes appropriate linkages to issues in the Exams SBU and region, to help ensure that the development of Exams marketing strategies and plans is based on informed business insight and joined-up thinking.
* Proactively seeks colleagues and other feedback to monitor satisfaction with the provision of marketing for Exams and specialist advice and support, enabling improvements to be made where issues are identified.
Business Development
* Supports the implementation of new Exams marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional Exams marketing strategy.
* Drives a clear focus on audiences and market segmentation.
* Explains to customers and colleagues within the cluster/country the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed.
* Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance.
Subject/Sector expertise
* Provides proactive professional advice and support to colleagues to ensure local Exams specific requirements are compliant with marketing policy, process and governance.
* Ensure the development of high quality and effective Exams marketing plans and solutions using and sharing their marketing expertise.
* Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.
Commercial and financial management
* Using agreed corporate systems and processes, supports budget management for the cluster/country regarding Exams marketing plans and programmes.
* Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
* Shows an understanding of value for money/cost effectiveness in the advice, recommendations and support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services.
Relationship and stakeholder management
* Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with colleagues across the organisation and the business & operational teams across the cluster they support.
* Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
* Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches.
Leadership and management
* Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon.
* Shares intelligence, experience and ideas to support Cluster Marketing Lead in identifying/developing new ways in which marketing could positively impact upon the British Council's operational efficiency and effectiveness.
About You (essential requirements for the role):
* Relevant degree e.g. marketing, or equivalent level of experience
* Experience in a marketing position at a national level within a medium to large organisation.
* Demonstrable experience of developing marketing strategies and plans
* Demonstrable experience in managing supplier relationships
* Stakeholder engagement and management
Desirable:
* Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience)
* Experience in a global organisation
* Experience in a relevant sector or industry e.g. education, Exams
Further Information
* Pay Band: Grade 6/G
* Location: Flexible accross MENA
* Requirements: Applicants must have the right to work in their own countries.
* Closing date: July 13, 2022
Please note that all applications should be submitted in English only.
It is advisable to apply in advance to avoid any technical issues at the
last moment
A connected and trusted UK in a more connected and trusted world.
Equality , Diversity, and Inclusion (EDI) Statement
The British Council is committed to policies and practices of equality,
diversity and inclusion across everything we do. We support all staff to make
sure their behaviour is consistent with this commitment. We want to address
under representation and encourage applicants from under-represented groups,
in particular, but not exclusively, on grounds of ethnicity and disability.
All disabled applicants who meet the essential criteria are guaranteed an
interview and we have Disability Confident Employer Status. We welcome
discussions about specific requirements or adjustments to enable participation
and engagement in our work and activities.
The British Council is committed to safeguarding children, young people and
adults who we work with.
We believe that all children and adults everywhere in the world deserve to
live in safe environments and have the right to be protected from all forms of
abuse, maltreatment and exploitation as set out in article 19, UNCRC (United
Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable
groups will be dependent on thorough checks being completed; these will
include qualification checks, reference checks, identity & criminal record
checks in line with legal requirements and with the British Council's
Safeguarding policies for Adults and Children.
If you have any problems with your application please email
[email protected]
Please note: Applications to this role can only be considered when made
through the Apply section of our careers website. Our 'ASK HR' email is only
to be used in case of a technical issue encountered when applying through the
careers website. Emails with supporting statements and CV/Resumes sent to this
email address will not be reviewed and will be deleted.