Marketing Media Analyst

Synopsis
The purpose of this role is to serve as the Marketing Team's primary media
analyst, in order to give detailed and actionable insight into the performance
and effectivity of marketing activities.
Accountabilities
* Work closely with agency partners and internal teams to combine media measurement, analytics, first-, second- and third-party data to to give detailed and actionable insight into the performance and effectivity of marketing activities.
* Develop data-driven models to benefit marketing decision-making with particular focus on predictive analysis to identify and prioritise immediate opportunities for marketing managers and influence allocation of marketing budget.
* Manage and continually improve online and offline signals to enhance the sophistication of audience and optimisation strategies, including but not limited to best practice integrations across all media buying and measurement platforms, server-side integrations, user matching solutions, CRM integrations and integration of offline datasets.
* Organise and visualise real-time datasets in meaningful ways to benefit stakeholders of all levels, providing data-driven insights and learnings to marketing managers on specific campaigns, as well as using data to "tell the story" of diverse marketing activities to senior management and executives.
* Work closely with Communications Audit team to ensure appropriate measures are in place for evaluating guest communications standards.
Education & Experience
* Bachelor degree required
* ‎3-‎5 years of experience in Marketing and/or Data analysis
* Must have analyst proficiency in all major platforms through which media is delivered and performance is measured (Google Marketing Platform, Adobe Marketing Suite, Facebook and other social platforms etc.)
* Must have excellent knowledge of all necessary data retrieval, analysis and visualisation tools as required for the role, such as Google BigQuery, marketing APIs etc.
* Must be familiar with the digital media ecosystem and the relationship between different media channels, in particular an understanding of current industry issues, measurement complexity and the strengths and weaknesses of different attribution models, identity solutions and walled gardens.
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in ‎2003 and
quickly went on to become one of the world's leading airlines. From its home
in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle
East, Africa, Europe, Asia, Australia and North America. Together with
Etihad's codeshare partners, Etihad's network offers access to hundreds of
international destinations. In recent years, Etihad has received numerous
awards for its superior service and products, cargo offering, loyalty
programme and more. Etihad is recognised as one of the world's leading
airlines in response to COVID-‎19 and was the first airline in the world to
fully vaccinate its crew on board.
Etihad sees tackling the climate crisis as the most important issue of our
time, and through strategic partnerships with major global aviation brands and
OEMs, Etihad is relentless in its pursuit of industry decarbonisation.
To learn more, visit etihad.com
COVID-‎19 UPDATE: The health and safety of our communities--including our
employees and our candidates remains our top priority. From a recruiting
perspective we are continuing to identify people for roles with Etihad in
anticipation we will be able to hire, however the process may take longer
because we are using more virtual recruiting techniques, and start dates may
be delayed because of guidance from the governments in the countries we
operate in. We appreciate your understanding and flexibility, Stay safe and
healthy.