Marketing Executive - Dhahran

(2100F7S)
Saudi Arabia-Eastern Province-Al Khobar | Full-time | Permanent | Flexible
Working Times

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  KEY PURPOSE:

  
  


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  The Marketing Communications Executive prime responsibility is to support the Marketing Communications Manager with the development and implementation of market leading communications, promotions through all elements of the Marketing Mix. These will executed both internally and externally. The Communications Assistant must ensure all communications adhere to the brand guidelines and values set by DHL.

  
  


• Assistance to the Communications Manager may also be required on an adhoc basis to help deliver all marketing activity ensuring all communication strategies are met.


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  The marketing executive's prime responsibility is to develop and implement below the line marketing materials to include support to communications, promotions and Internal Communications These will be executed both internally and externally, therefore the position must ensure all communication material adheres to the brand guidelines and values set by DHL.

  
  


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  REPORTING RESPONSIBILITIES:

  
  


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  Produce designs concepts in line with sales and marketing objectives and in conjunction with Marketing Manager

  
  


• Develop literature outstanding and advertising in line with regional and UAE design, copy, branding and quality standards.


• Produce strategy for Media Purchase and placement of communications ensuring quality, timeliness and progressing relationships with media suppliers.


• Produce and drive internal communication plan and strategy in conjunction with Marketing Manager, HR and other Communications Manager.


• Implement cost effective give-away strategy including purchase and distribution, ensuring optimum customer relationships.


• Develop and update Sales and Marketing communications resulting in optimum Sales Force education and motivation.


• Ensure filing, maintenance and distribution of marketing material including competitor information and DHL literature.


• Occasionally liaise with creative agency at all levels from initial briefing through to execution of communications.


• Complete all finished artwork ready for print


• Quality check all printed collateral


• Work on Event Management


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  Project Management and Social Media

  
  


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  KEY WORKING RELATIONSHIPS

  
  

CONTACT

FREQUENCY

REASON

a. Internal

Country Office Staff

Daily

To provide/elicit information

Country Functional Heads

Weekly
To discuss commercial issues

Area Sales Managers

Weekly

To discuss commercial issues

Customer Service Managers

Weekly

To discuss customer related issues

Marketing Communications Manager

Daily

Key tasks of various description.

b. External

Marketing counterparts throughout DHL network

Weekly

Discuss/provide information

Suppliers

Daily

Discuss advertising and PR requirements

Various customers

Daily

Receive requests, promotional feedback, customer care related issues

• PRINCIPAL ACCOUNTABILITIES:

OUTCOME

MECHANISMS

ORDER OF IMPORTANCE

PERCENTAGE TIME SPENT

Research Process
Liaise with Marketing Communications Manager and Country Manager to develop
Research brief.

Execute brief through appointed research agencies to fulfill commercial
reporting requirements, e.g. market share, brand awareness etc.

OUTCOME

MECHANISMS

ORDER OF IMPORTANCE

PERCENTAGE TIME SPENT

Planning Process

To provide input to the overall planning process.

Assist in the segmentation of the customer base to assist the targeting and
positioning process.

Use creativity to conceive of innovative promotional activities to maximise
the revenue potential from commercially attractive segments.

Identify issues and problem areas and to conduct research on behalf of the
company to assist in the development of new products and services and present
recommendations, where applicable, to improve the performance of the business.

Marketing Campaign Execution

Assist in the development, coordination and execution of internal and external
marketing campaigns in conjunction with DHL appointed suppliers; i.e.,
advertising agencies, public relations firms and design companies, etc.

Customer Execution

Assist the E-Commerce Manager in the development of an effective business
model for customer access which will include all DHL Customer Automation
applications, Internet, Intranet and Extranet commercial applications.

Analysis and Administration

Provide concise and accurate analysis on the success of marketing campaigns.

• MAJOR CHALLENGES

Administrative skill sets and good organisation, meeting deadlines through
effective time management, and ability to absorb and interpret information,
the ability to work and deliver under stress.

• DEGREE OF SUPERVISION

Marketing Communications Manager will meet with the incumbent daily.

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  PERSON SPECIFICATION

  
  


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  Education
  Good Qualifications (degree preferred).
  Business degree with marketing specialization will be an advantage

  
  


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  Experience
  Commercially astute. Experience of the DHL Operation in Saudi Arabia.
  Appreciation of the Customer Service perspective.

  
  


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  Technical Knowledge/Skills
  Excellent Knowledge and experience in computer systems including Internet
  applications.

  
  

Microsoft Office applications, esp. Microsoft Excel, PowerPoint and Access.

* **Personal Attributes**

• Hard working and determined.


• Ability to handle difficult situations with tact and diplomacy.


• Enthusiastic


• Motivated and a definite self-starter with a professional and conscientious manner.


• Competent writer


• PC literate competent user of MS Word, Excel and PowerPoint.


• Ability to manage multiple tasks and long-term projects effectively.


• Flexible and willing to learn.


• Accustomed to working within agreed budgets.


• Ability to work under pressure with tight deadlines and deliver work on time and budget..


• Highly motivated and not easily discouraged.


• Video Editting and photograhpy are a huge plus.


• Experience in conceiving and presenting ideas to piers and third parties


• Must possess a creative and analytical ability.


• Able to work as part of a motivated team.


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  Ability to manage suppliers and supplier relationships in a cost-effective fashion.

  
  


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  COMPETENCIES

  
  

INFLUENCING THE BUSINESS

PASSION FOR CUSTOMER SERVICE: Drive to identify, understand and give high
priority to customer needs. Anticipating and providing solutions to internal
and external customers in a helpful, friendly and honest manner.

PLANNING & ORGANISING: Establishing a course of action for self and others
to accomplish goals. Establishing priorities, keeping track of progress and
ensuring follow-up.

INTERPERSONAL / COMMUNICATION

TEAMWORK: Working effectively within a team or outside the formal line of
authority to accomplish objectives. Demonstrating understanding of how own
role fits within DHL as a whole.

PERSONAL

ACHIEVEMENT DRIVE: Demonstrating a high level of commitment, energy,
resilience and tenacity in doing the job. Being frustrated with the status
quo. Setting high standards and challenging goals and continually striving to
reach or exceed them.

ATTENTION TO DETAIL: Showing a general concern for all aspects and details
of the job, accurately checking own work and monitoring data.

TOLERANCE FOR STRESS: Maintaining stable performance under pressure and
remaining calm, objective and controlled in responding to urgent situations.

PROBLEM SOLVING

ANALYTICAL THINKING: The ability to systematically think through a
situation logically and accurately. Analyzing all relevant data when making
decisions and providing recommendations.

INFORMATION SEEKING: Drive to seek out and assemble relevant information
and data from a wide range of sources, ensuring that information gathered is
relevant and adds value.

TECHNICAL / PROFESSIONAL

DHL KNOWLEDGE: Demonstrating an adequate knowledge of DHL strategy,
services, products, organization, procedures and business processes.

FUNCTIONAL/TEHNICAL EXPERTISE: Demonstrating a satisfactory level of
technical and professional knowledge and skills in job related areas. Keeping
up-to-date with trends and developments in area of expertise. Knows where to
get in-depth expertise on specific technical areas.

• ‎2-‎3 years In house Design Experience either client or agency side


• Experience in conceiving and presenting ideas to piers and third parties


• Ability to manage multiple tasks and long-term projects effectively.


• Ability to work under pressure with tight deadlines and deliver work on time and budget.


• Must possess a creative and analytical ability


• Excellent Mac/PC skills including extensive knowledge of Adobe Creative Suite to include, Quark, and knowledge of web based creative packages would also be advantageous to Marcomedia Flash, Dreamweaver, Java Script etc.


• Able to work as part of a motivated team.


• Ability to develop good internal working relationships.


• Ability to manage suppliers and supplier relationships in a cost-effective fashion.


• Proactive approach, task and goal orientated, with a sense of urgency and commitment to quality output.


• A natural need for responsibility and accountability
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