Digital Executive

؜ - ؜al الخبر ؜ -

تفاصيل الوظيفة

Company Description


Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can
find a job and brand that matches your personality. We support you to grow and
learn every day, making sure that work brings purpose to your life, so that
during your journey with us, you can continue to explore Accor's limitless
possibilities.
By joining Accor, every chapter of your story is yours to write and together
we can imagine tomorrow's hospitality. Discover the life that awaits you at
Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo!


BELIMITLESS


Job Description


Key Duties & Responsibilities:



  • Assist in the formulation of strategies to build a lasting digital connection with hotel guests.

  • Plan and monitor the ongoing hotel presence on social media (Meta, Twitter, Snapchat… etc.).

  • Launch optimized online adverts through Google Adwords, social media… etc. to increase hotel and brand awareness.

  • Be actively involved in SEO efforts (keyword, keyword short tails, keyword long tails, back links, image optimization etc.).

  • Prepare online newsletters and promotional emails and organize their distribution through various channels.

  • Provide creative ideas for content marketing and update website accordingly.

  • Collaborate with designers to improve user experience.

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Hypeauditor… etc.).

  • Acquire insights in online marketing trends and keep strategies up to date.

  • Maintain partnerships with media agencies and vendors.

  • Identify areas of development in digital media planning by observing market trends and conducting a competitive analysis.

  • Identify automated tools to enhance media buying processes that help improve ROI on media ad spends.

  • Maximize the productivity of media plans by overseeing multiple facets of campaign execution (accounts, reporting, and analytics).


Requirements & Skills:



  • Proven experience as Digital Marketing Executive or similar role

  • Excellent understanding of digital marketing concepts and best practices

  • Experience with B2B & B2C social media, Google Adwords and email campaigns as well as SEO/SEM

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

  • Skills and experience in creative content writing

  • Analytical mindset and critical thinking

  • Excellent communication and interpersonal skills

  • BSc/BA in marketing or relevant field

ملخص الوظيفة

  • المُعلن : AccorHotels
  • تاريخ الإعلان : 12/09/2023
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : al الخبر
  • الراتب : -
  • الهاتف : -
  • البريد الإلكتروني :

    إظهار البريد الإلكتروني

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Language: English