Responsibilities:
Hexagon 's Asset Lifecycle Intelligence division(Hexagon) is looking for a
Marketing Specialist.
Responsible for creating and executing field marketing strategies in the
Middle East to increase brand awareness, drive customer acquisition and
retention, and support revenue growth.
Work closely with the Middle East team, regional marketing, digital and comms
teams, industry consultants, field sales and ADRs (Account Development Reps)
to oversee the planning and execution of the local marketing plan.
Key Responsibilities:
*
Plan, implement, and measure local field marketing campaigns that encompass
demand generation activities and drive brand awareness, pipeline generation,
and accelerated revenue.
* Collaborate with the sales and ADR teams to identify and prioritize target accounts and create as well as execute ABM specific local marketing campaigns.
* Work closely with the regional and program marketing, digital and communications teams to create and localize effective marketing materials including landing pages, direct (e)mailings campaigns, event communications, online content, brochures, blogs, white papers, checklists, and case studies, etc.
* Collaborate with external PR agencies and with the communications lead to drive local brand awareness.
* Utilize Adobe Creative Suite, PowerPoint, social media (B2B channels such LinkedIn), paid search (such as google), marketing automation, and content development software for a variety of assets.
* Stay current with industry trends and competitive activities within your region.
* Drive demand generation through:
* Virtual events, trade shows, and HXGN hosted event programs.
* Conduct market research to identify best practices, resources, and opportunities for organizing events.
* Coordinate with internal and external business partners in planning and executing events.
* Provide pre-and post-event evaluation, reporting, and analysis.
* Digital paid and organic ads.
* LinkedIn/Xing.
* Paid Search (Google).
* 3rd party publications.
* Demandbase.
* Ensure that all the activities are captured in our CRM system (Salesforce), use data to optimize campaigns and report on return on investment.
* Analyze and report on the effectiveness of local field marketing programs regularly to the marketing and sales teams. Exceed key business metrics that include engagement KPIs', qualified demand generation, opportunity conversion rates, win opportunity rate. Analyze regional audiences, determining a nuanced strategy for each product, market segment, customer, influencer, and other strategic relationships in their assigned regions.
* Work closely with the Program marketing team and support when needed.
* Manage local budgets for field marketing programs.
Qualifications:
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