Assistant Brand Manager Distributor Markets - Lipton Teas & Infusions - ekaterra Egypt

Job Title: Assistant Brand Manager Analyst - Distributor Markets
Work Location: Cairo Egypt
Job Type: Full Time
Travel required Limited travel
Who we are…and what we do

With an annual turnover of around €2bn, Lipton Teas & Infusions is the world's
largest tea business, with world-class, purpose-driven brands such as Lipton,
Pukka, Tazo, T2 and PG Tips. 'As Lipton Teas & Infusions we are truly united
in one purpose: growing a world of wellbeing through the regenerative power of
plants.
In July ‎2022, CVC Capital Partners Fund VIII took over the full ownership of
the Lipton Teas & Infusions business from its previous owner, Unilever. As a
standalone entity with a dedicated single-category focus, Lipton Teas &
Infusions is even better positioned to lead the tea industry, delivering
higher growth and value, and a greater impact on the wider world. With ‎11
production factories in four continents and tea growing estates in three
countries, Lipton Teas & Infusions is a profitable and growing business whose
brands reach hundreds of millions of consumers. It has a presence in over ‎100
countries.
Under the ownership of CVC, Lipton Teas & Infusions has an exciting future
ahead with opportunities for increased investments in our iconic brands, our
people, and our capabilities. Combining the strength and scale of our brands
with a focus on speed and agility, Lipton Teas & Infusions is brewing a
corporate start-up mindset that's opening-up new opportunities for its people
to flourish every day.
At Lipton Teas & Infusions, we put consumer love at the heart of every
decision. We celebrate diverse thinkers who take personal ownership to connect
ideas and make impactful things happen; people who share our values around
humanity and courage and give their commitment to nurturing the wellbeing of
all. In return, we offer a working culture that gives our people freedom and
flexibility, and where they can grow both personally and professionally to
master their field.
Be part of our amazing blend. Come and grow yourself and, in turn, help us to
grow a world of wellbeing.
Your Key Tasks:
* Lead the development of the Brand Marketing Plan for the region.
* Lead a multi-functional team to implement plans in the markets and monitors the performance of the support plans.
* Lead in innovation, activation, advertising, and promotion for deployment of Brand Marketing Plan and budget.
* Collaborate with agency partners to craft successful communication with best-in-class digital & content strategies.
* Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.
* Support the business development team and distributors to provide brand materials, consumer insights & input into customer stories and customer development plans.
* Budget managements of total marketing investment with clear tracking & ownership of budget.
* Involve in launch management, building launch plans and customer sell-in.
* Manage the assigned brand's new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
* Creating & driving marketing campaign programs across Out of Home, retail and ecommerce with both above the line & below the line strategies
Communication, information, training
Methods, tools, systems & data
* Kantar and Euromonitor Knowledges
* Perfect in Excel and Power Point
* Power BI knowledges are welcome
Key Interfaces
* Internal: DM MU Marketing Lead and other marketeers in the team, Global and other MU Marketing, Business Development Managers, Supply Chain, Finance, PMO Rebranding, PMO Blossom & all key stakeholders across the functional teams.
* External: Distributor Marketing managers, external suppliers & agencies
Critical Success factors and relevant experience for the job:
* University degree, with an emphasis in business.
* ‎2+ years' experience with exposure in brand building, category management or trade marketing will be advantageous
* Excellent competencies in marketing, digital, project development and implementation.
* Proven experience in developing and implementing effective and integrated brand plans
* Proven experience in full P&L ownership and accountability.
* Product launch management experience and portfolio management through stock optimisation are desired
* Ability to lead and motivate a cross-functional team
* Excellent interpersonal skills, strong analytical abilities, organizational skills and creativity. A supportive team player with a positive can-do attitude.
* Proficient Level of English. French/Arabic languages knowledge will be advantageous
* Travel is expected approx. ‎5% of the time
This role for you, if:
* You are an excellent communicator and able to work in a multi-cultural environment.
* You are a natural multitasker and enjoy working in a fast-paced environment
* Leadership - ability to enable, envision, energize direct and indirect team - and drive for results
* Confidence and fearlessness to take decisions, exercise autonomy.
* Curiosity: A consumer centric mindset.
* You love to win and have fun doing it.
* Ability to perform under pressure.
* Transparency and openness
* Passionate about Tea
Unilever is an organisation committed to equity, inclusion and diversity to
drive our business results and create a better future, every day, for our
diverse employees, global consumers, partners, and communities. We believe a
diverse workforce allows us to match our growth ambitions and drive inclusion
across the business. At Unilever we are interested in every individual
bringing their 'Whole Self' to work and this includes you! Thus if you require
any support or access requirements, we encourage you to advise us at the time
of your application so that we can support you through your recruitment
journey.