AMET Data Analyst - ekaterra Lipton Tea Egypt

Job Title: Data Analyst - AMET
Reporting to: Digital & eCommerce Accelerator Lead, BI Global Lead
Job Location: Cairo Egypt
Liaison with: eCommerce, Consumer Insights, Finance, Supply Chain and Comms,
Digital & Ecommerce Accelerator
About ekaterra
Our tea business ekaterra is the biggest in the world, with world class
purpose driven brands such as Lipton, PG tips and Pukka. eka stands for unity
and one purpose while terra stands for earth and nature. As ekaterra we are
united in one purpose: growing a world of wellbeing through the regenerative
power of plants.

Present in more than ‎100 countries, ekaterra generated revenues of €‎2 billion
in ‎2019. With ‎11 production factories in four continents and tea growing
estates in three countries, ekaterra is a profitable and growing business
offering a world of wellbeing with the regenerative power of plants to
hundreds of millions of consumers. As a standalone entity, ekaterra is even
better positioned to lead the industry with dedicated focus driving greater
growth and value.
So far owned by Unilever, recently went to CVC Capital Partners Fund.

Under CVC's ownership, ekaterra has an exciting future ahead with
opportunities for increased investments in our brands, our people and our
capabilities. Combining the strength and scale of its global iconic brands
with speed and agility, ekaterra is brewing a 'corporate start-up' mindset
that's opening-up new opportunities to flourish every day - both for its
business, and its people.
At ekaterra, we work alongside people who put consumer love at the heart of
every decision. Diverse minds who celebrate new ideas, share our values and
the commitment we have for the wellbeing of all. In return, we create an
environment that gives our people space and freedom, where they can grow as
leaders. A connected community where ideas can thrive. Where you explore new
challenges. Learning all you need to master your field, and even more about
yourself.
About the eCommerce team
Beverages are a fast growing and exciting eCommerce category stretching across
well established brands like Lipton, Brooke Bond and acquired brands like
Pukka. Ranging across familiar segments (black, green) and evolving into new
trends, benefit spaces and occasions like Gifting. The eCommerce evolution is
key, and the Tea Company is accelerating its efforts to grasp this
opportunity.
The unlock to driving faster growth lies in a full business approach, spanning
the right portfolio, the right content, and the right support model for the
right channels (Pure Play, Omnichannel and B2B). eCommerce today delivers <‎10%
of our sales and is aiming to grow towards a quarter of the business by ‎2023,
hence we're looking for individuals who are self-driven and entrepreneurial to
deliver aggressive growth!
We are at the start of this journey within ekaterra, which means the
successful applicant will get to work within a fun, friendly close-knit team,
and will be given the time and support to enable personal growth and
development. You will be given a platform to push your ideas on how we can
leverage technology to create ground-breaking visualisation and insights.
Key Responsibilities:
* Scope analytic solutions out of vague business problems, to uncover actionable insights and help tell the story of what is driving performance.
* Carry out data transformations to enable analysis and insight
* Cooperate with agencies to deliver the optimal consumer journey based on data
* Identify the right digital touchpoints (where to reach our consumers)
* Push the right message based on audience segmentation (how & who)
* Create value for our consumers by understanding and anticipating their needs (e.g. recipe books, health/sleep tips...) to collect relevant personal data.
* Utilise the full tech stack to create long-term strategies: Customer Data Platform, Websites, Marketing Automation Tool.
* Ultimately, create full-funnel campaign strategies.
* Understand a wide range of data types from first party through to third party data
* Work closely with ekaterra brands to deliver actionable insights to support eCommerce & digital performance
* Provide strategic support in the definition, set-up, and measurement of performance marketing test- and-learns to validate innovative ad products and platforms
* Develop strong cross-functional partnerships across the company (eCommerce, Consumer Insights, Finance and Supply Chain) to drive our team's success
* Be the in-house specialist for the AMET region
Skills and Experience:
Knowledge & Experience:
* ‎3+ years of work experience, preferably in the media and eCommerce industry working in a data-rich environment.
* Insight curiosity: To have the curiosity and skillset to deep dive into data and pull our actionable insight for teams to help drive the business forward in the AMET region.
* Analytics Skills: Familiarity with visualization data tools like Google Data Studio, Tableau.
* Experience working with cloud warehousing like Google Big Query and transforming data in SQL.
* Good knowledge of the MarTech environment: Customer Data Platforms, Content Management Systems, Email Service Providers, etc.
What we are looking for:
* Capacity for problem conceptualization and solution design through analytical thinking. Strong background in statistical analysis, digital analytics.
* Superior ability to build and deliver impactful presentations at senior levels to help tell the story about what is driving and draining performance.
* Excellent attention to detail and communication skills and building strong business relationships with key stakeholders
* Self-starter, someone who is happy to work pro-actively and on own Initiative
* You'll embrace an outcome-oriented culture, where strategy & tactics are alive. Furthering our purpose is to connect as many people as possible to the beauty and power of nature.
Unilever is an organisation committed to equity, inclusion and diversity to
drive our business results and create a better future, every day, for our
diverse employees, global consumers, partners, and communities. We believe a
diverse workforce allows us to match our growth ambitions and drive inclusion
across the business. At Unilever we are interested in every individual
bringing their 'Whole Self' to work and this includes you! Thus if you require
any support or access requirements, we encourage you to advise us at the time
of your application so that we can support you through your recruitment
journey.