Job Overview:
The media Buyer will be responsible for working with internal departments to
plan buy and traffic all digital media with strong emphasis on Retail Products
& Services.
Main Job Responsibilities:
* Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
* Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
* Identify the target audience for a particular media campaign and decide how best to communicate to that audience
* Run A/B testing Campaigns
* Analyze results, maximize ROAS and proactively optimize running campaigns by adjusting advertisements (creative) and all other levers at your disposal such as rates, placements, day-parting, geo-targeting, etc. to ensure that CPA goals are met.
* Ensure that the adverts run accurately so that the desired media message is seen and/or heard by customers.
* Manage budgets and producing spending updates throughout the campaign
* Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched
* Collaborate with colleagues in other departments such as social, creative, data, and Category Managers to ensure smooth, consistent, and effective campaigns.
Job Specifications:
* Bachelor degree from reputable university, Marketing Major.
* Digital Marketing Diploma or Certificate is a must.
5+ years experience in Marketing with minimum two years as Media Buyer.
* Fluent English is a must.
* Excellent understanding of how PPC fits into the wider area of digital marketing.
* Experience using tools such as Google AdWords (Search and GDN) and Facebook.
* Knowledge in key areas of marketing (Social media, content marketing).
Job Competencies:
Creativity & Innovation
Strong Communication Skills
Strategic Thinker
Team Player
Time Management
Please send your updated resume to:
[email protected]