Director-PR & Marketing

Hawali, Kuwait
Expires in ‎2 months
Ref:JB4780744
New

Job Description

Department: PR & Marketing
Reports to: Executive Vice President
Scope and Purpose
The Director of Public Relations and Marketing is responsible for developing
and implementing comprehensive strategies to enhance the university's
visibility, reputation, and brand recognition through effective communication,
media relations, and marketing efforts. This role involves collaborating with
various stakeholders to promote AUK's academic programs, events,
accomplishments, and initiatives, while ensuring consistency in messaging and
alignment with the university's values.
Key Responsibilities:
Strategic Communication :
* Develop and execute strategic communication plans that align with AUK's goals and objectives.
* Create compelling narratives and key messages to enhance the university's image and visibility.
* Oversee crisis communication strategies and manage potential reputational risks.
Media Relations :
* Build and maintain strong relationships with local, regional, and international media outlets.
* Proactively seek opportunities for media coverage and respond to media inquiries effectively.
* Organize press conferences, interviews, and media events to promote university achievements.
Brand Management :
* Lead efforts to enhance AUK's brand identity and maintain brand consistency across all platforms.
* Develop and implement marketing campaigns to attract prospective students, donors, and partners.
* Monitor and manage online reputation, including social media presence and online reviews.
Content Development :
* Create engaging and informative content for various channels, including press releases, articles, website, social media, and promotional materials.
* Supervise the creation of multimedia content, including videos, infographics, and podcasts.
Event Promotion :
* Collaborate with departments to market and promote academic events, conferences, and public lectures.
* Ensure that event messaging aligns with AUK's communication goals and objectives.
Stakeholder Engagement :
* Cultivate relationships with internal and external stakeholders, including faculty, staff, students, alumni, government bodies, and industry partners.
* Collaborate with university leadership to provide strategic communication counsel.
Team Leadership :
* Manage a team of communication and marketing professionals, fostering a collaborative and innovative work environment.
* Provide guidance, mentorship, and professional development opportunities to team members.
Perform other duties as assigned by the Executive Vice President.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field (Master's degree preferred).


• Minimum of ‎7-‎10 years of experience in public relations, marketing, or related roles, with at least ‎3 years in a leadership position.


• Proven track record of developing and executing successful communication and marketing strategies.


• Strong understanding of media landscape, public relations practices, and marketing principles.


• Exceptional written and verbal communication skills in English; proficiency in Arabic is a plus.


• Ability to work in a multicultural environment and engage with diverse audiences.


• Creative thinker with the ability to innovate and adapt to changing trends.


• Strong leadership skills with the ability to motivate and manage a team.


• Proficiency in using digital tools, social media platforms, and content management systems.


• Strong interpersonal skills and the ability to build and maintain relationships with various stakeholders.


• Exceptional written and verbal communication skills in both English and Arabic; proficiency in both languages is required.

Job Details

Job Location
Hawali, Kuwait
Job Role
Marketing and PR
Employment Status
Full time
Employment Type
Full-time staff
Number of Vacancies
‎1

Preferred Candidate

Career Level
Director/Head