Web Optimization Specialist

Who we are:

Known as the Work Life Platform, Bayzat is one of the leading employee
benefits SaaS platforms that is on a constant mission to make a world class
employee experience accessible to every company. We are redefining the way
work works for the better, making automated HR, Payroll, Employee Benefits and
Insurance a possibility for all businesses.

We are one of the fastest growing startups in the MENA region with just over
‎300 members from ‎35+ different nationalities. We were listed by Forbes as
"One of the most promising UAE-based startups" and are backed by world leading
VCs such as Mubadala and Point72 ventures. We are also one of the best-funded
scale ups in the HRTech space across the region.

We are a principle-led, meritocratic company that puts culture at the core of
everything. As a Bayzat member, you will constantly be surrounded by high
achieving individuals and teams who have a knack for solving complex problems
and are relentlessly pursuing success in everything they do. Being part of
such an environment will push you to constantly be the best version of
yourself and capitalize on every opportunity to improve, whilst drawing
inspiration from like-minded, hungry people from all around you

How we got to where we are today, and the reason we will continue to thrive,
is by hiring best-in-class talent and building a culture that allows people to
be the truest, most authentic and unpretentious versions of themselves.

As a Website Optimization Specialist, you will fully own Bayzat's websites,
landing pages and related assets including our blog CMS. This position reports
to the Growth Marketing Lead and will involve collaboration with all
departments as well as external partner resources to ensure maintaining a
"world-class" website.

To excel in this role, you must have a strong analytical background using
relevant marketing analytics tools like GTM, Google Analytics and Optimize; as
well as extensive experience running data-driven A/B tests to improve
conversion rates and optimize the overall performance of our web pages.

Most importantly, you will be responsible for ensuring the website and digital
experience is optimized to increase online conversion against key business
goals. You will do this by owning the end-to-end management of the entire
conversion process, from Insight generation, hypothesis creation to
implementing tests and reporting on findings.

This position requires a high-energy, self-motivated individual with strong
analytical skills, high detail-orientation and excellent written and verbal
communication. The ideal applicant is an analytical, strategic thinker and a
methodical marketer who understands the fundamental elements that build
website traffic and converts those visitors into qualified leads.

Responsibilities:

• Identify, scope, and execute A/B testing experiments across different pages to improve conversion rates and overall user experience


• Work with the BI and Data team to improve our website analytics infrastructure and unlock tangible insights that help improve our overall performance as a department


• Actively work with the SEO and Front-End teams to improve the website 's performance, solve any technical issues and run A/B tests to increase our rankings and conversion rates


• Manage and maintain Google Analytics and Google Tag Managers for the company and business users


• Manage the website development roadmap throughout creative, build and implementation phases to ensure high quality, on-time releases that balance user and business needs


• Identify and evaluate new digital technologies and uses web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising


• Analyze website & landing page performance, provide regular reporting and insights and find ways to improve conversion rate


• Collaborate with the performance marketing team to ensure effective tracking of our campaigns' performance (events, UTMs, etc..)

Minimum Qualification (Non-Negotiables):

• ‎3+ Years of relevant experience managing websites/web analytics


• Extensive experience across the following: Google Tag Manager & Google Analytics


• Experience working with at least one A/B testing tool such as but not limited to Google Optimize, Optimizely, Unbounce or VWO


• Basic understanding JavaScript


• Excellent project management skills

What will make you the ideal fit?

• A self-starter who takes initiative and is excited about solving challenging problems


• An analytical thinker who views experimentation as an essential tool for growth


• Excellent communication, teamwork, and interpersonal skills


• Extensive knowledge of third-party platforms such as but not limited to CRM, email automation, and data analysis tools


• Expert knowledge of WordPress, including plugins, themes, and stylesheets


• Strong analytical, project management and troubleshooting skills coupled with the ability to use data to drive actionable insights


• Proven track record of effectively managing multiple projects/tasks of varying complexities


• B2B marketing experience, preferably SaaS


• Arabic Speaker (ideally but not mandatory)