Market Study for the Hospitality Industry Consultant*
**
Primary Duties and Responsibilities:*
Phase 1
*
Preliminary analysis of potential opportunities for the Egyptian Home Textile
sector in the international hospitality industry.
* Suggest criteria and prioritize target markets with Export Development Potential, based on those criteria, for Egyptian Home Textile Sector in the international hospitality Industry, suggesting the top 3 markets with highest export potential.
* For the 3 selected markets with highest export development potential, kindly provide: 1) market situation analysis of the hospitality supplies industry, focusing mainly on the Home Textiles (HT) sector (i.e., sub-products of interest such as bedlinens, towels, rugs, curtains, table cloth and napkins), 2) identity of operators/buyers, 3) size of market, 4) price levels, 5) market trends, 6) key existing suppliers (i.e., competitors), and 7) general buyer requirements.
* Work in collaboration with USAID TRADE and the Home Textiles Export Council (HTEC) to develop and present a strategy to develop the HT companies for the hospitality industry, including building a HT consortium, improve or enhance HT consortium performance, depending on the status of the market, etc. Strategy should also include, at minimum, the following: Products of focus, price range, target markets, key target buyers, entry strategy, the consortium branding action plan, etc.
* Assist USAID TRADE to outline a workplan to support strategy implementation.
* Advise, as needed, in gaining consensus to build the consortium.
Phase 2 (depending on Phase 1 outcomes)
Assuming that there is buy-in and commitment from the home textiles
consortium:
*
Advise the consortium in creating the industry/ sub industry products' shift
to qualify for the required international taste/ standards by finding ways to
enhance products, introduce examples of international standards and recommend
possible products' adaptions.
* Advise the consortium on the execution of the marketing plan including:
a- Oversee the creation of a powerful brand/sub-brand to enable the industry
to compete on an international level.
b- Oversee the creation of all marketing material and tools including brand
identity, brochures, other collateral, website, and e-commerce platform if
required (With the assistance of a design advertising agency).
c- Advise on brand communication including press releases and interview
contents.
d- Advise and plan for the participation in international industry events and
Excellence Awards.
e- Assist in planning and establishing sales channels, including the necessary
introduction to distributors, hotel operators and other industry stockholders.
* Report progress on monthly basis
Required Qualifications:
* Bachelor 's degree with 10+ years of relevant experience in the international hospitality industry OR Advanced degree with 7+ years of relevant experience.
* Good knowledge of the Egyptian home textiles sector, main players, constraints, and opportunities.
* Prior experience in developing sectoral strategies and building consortiums Preferably in the Home Textiles sector for the hospitality industry, depending on the status of the market.
* Prior experience in outlining a workplan to support strategy implementation.
* Demonstrated capabilities in analyzing data.
* Robust understanding of the Egyptian economy and the role SMEs play in Egypt.
* Proficiency in both verbal and written communication in both English and Arabic.
Project Overview and Role:
Palladium was awarded the USAID/Trade Reform and Development in Egypt (TRADE)
activity contract, which has a 5-year timeframe and a ceiling of $36.3
million. The Project will be active throughout Egypt. The goal of the TRADE
Activity is to increase Egypt 's international trade by increasing exports
from SMEs, and in particular New and Expanding Export-Ready Enterprises
(NEEREs). This will be achieved by addressing the constraints that impede the
competitiveness of Small and Medium-sized Enterprises (SMEs).
In order to achieve the activity's goal (increasing exports in selected
sectors), Palladium must attain the following three Results:
1) Enhanced export capacity of SMEs, in particular New and Expanding Export-
Ready Enterprises (NEEREs)in selected sectors,
2) Strengthened public and private trade-support institutions (e.g., trade
associations, export councils, etc.),
3) Improved trade and investment policy, regulatory and institutional
environments.
Company Overview:
About Palladium - Palladium is a global leader in the design,
development and delivery of Positive Impact - the intentional creation of
enduring social and economic value. We work with governments, businesses, and
investors to solve the world's most pressing challenges. With a team of more
than 3,000 employees operating in 90 plus countries and a global network of
over 35,000 experts, we help improve economies, societies and, most
importantly, people's lives.
Equity, Diversity & Inclusion - Palladium is committed to embedding
equity, diversity, and inclusion into everything we do. We welcome
applications from all sections of society and actively encourage diversity to
drive innovation, creativity, success and good practice. We positively welcome
and seek to ensure we achieve diversity in our workforce; and that all job
applicants and employees receive equal and fair treatment regardless of their
background or personal characteristics. These include: (but are not limited
to) socio-economic background, age, race, gender identity and expression,
religion, ethnicity, sexual orientation, disability, nationality, veteran,
marital or Indigenous status.
Should you require any adjustments or accommodations to be made due to a
disability or you are a neurodivergent individual or for any other
circumstance, please email our team at [email protected] and
we will be in touch to discuss.
Safeguarding - We define Safeguarding as "the preventative action taken
by Palladium to protect our people, clients and the communities we work with
from harm". We are committed to ensuring that all children and adults who come
into contact with Palladium are treated with respect and are free from abuse.
All successful candidates will be subject to an enhanced selection process
including safeguarding-focused interviews and a rigorous due diligence
process.