The Programming Specialist leads programming of Owned (redbull.com & Red Bull
TV) and Managed 3rd party (youtube, facebook, instagram, snapchat, etc.)
Channels as well as Community Management. They are responsible for building
Audience Engagement - reach, frequency and length of interaction - across
those platforms by making sure to have the right content at the right time at
the right outlet.
RESPONSIBILITIES
All the responsibilities we'll trust you with:
Expand all
* Strategy Development
Defines audience priorities in accordance with Media Network and Marketing
teams.
Provides performance and audience insights to optimize audience engagement.
* Strategy Execution
Briefs specific content needs, co-creates Rolling Commissioning Brief with
Media Network Manager and rest of Red Bull Media Network team.
Guides the Social Media specialist in the Social Media direction and Community
Management strategies.
* Planning
Defines roles of owned and managed channels, identifies potential programming
partner channels and builds consistent programming and release plans across
the network.
Grows locally relevant outlets through partnerships.
Optimizes channel performance and experience through scheduling, featuring,
customized functionalities and smooth consumer journeys. Develops activation
plans with Brand and Communications departments.
EXPERIENCE
that matter most for this role:
* Digital Media expert with 3 to 5 years experience in digital programming of channels/platforms
* Hands on Experience running social and digital channels and proven record of growing these channels
* Expert in identifying where audiences live digitally, consume content and how to engage with them/program content against their consumption behaviour
* Excellent industry knowledge
* Marketing background or affinity
* Curious, open, creative
* A social native
* University Degree
* Fluent in written and spoken English
* Travel 25%
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