Influencer Creative Strategy Manager

About us:-
ArabyAds is a global technology company that empowers e-commerce marketing. It
offers multiple digital advertising platforms across different touchpoints of
a brand 's journey in a customer lifecycle ranging from customer acquisition,
retention, and monetization.
Headquartered in Dubai, ArabyAds was founded in ‎2013 to leverage innovation
and deliver measurable results to its advertisers with data-led, transparency-
first & omnichannel marketing. Entrepreneur Middle East recognized ArabyAds as
"The best e-commerce marketing platform ‎2021."
We are a team of +‎500 passionate people across the Middle East, Europe, India
& South East Asia and Africa. We are an agile, fast-growing, interdisciplinary
team of passionate experts in media planning, influencer marketing, consumer
research, developers & coders, data scientist, artificial intelligence, and
machine learning with a shared mission to create sustainable value for our
clients. ArabyAds is proud to be an equal opportunity employer regardless of
your race, colour, gender, religion, age, disability, or marital status. We
currently have people from ‎19 nationalities across our ‎13 locations and are
happy to celebrate all festivals.
Job Description:
We are seeking a highly skilled and creative Influencer Creative Strategy
Manager to join our team. As the Influencer Creative Strategy Manager, you
will be responsible for developing and executing innovative influencer
marketing campaigns that align with our advertiser 's objectives. Your primary
focus will be to drive engagement, expand our reach, and enhance brand
awareness through strategic collaborations with influencers.
Responsibilities:
* Strategy Development: Develop and implement influencer marketing strategies that align with our advertiser's goals and target audience. Identify key influencers and create comprehensive plans to maximize the advertiser's brand exposure and engagement.
*
Influencer Identification and Relationship Building: Conduct thorough research
to identify relevant influencers in our industry and build strong
relationships with them. Negotiate collaborations, contracts, and
deliverables, ensuring mutual benefit and long-term partnerships.
*
Creative Campaign Planning: Collaborate with internal teams to develop
creative campaign concepts that effectively convey our advertiser's brand
message and resonate with our target audience. Provide strategic guidance on
content creation, storytelling, and influencer activations.
*
Content Development and Management: Work closely with influencers to create
engaging and authentic content that aligns with the advertiser's brand
guidelines. Provide creative direction, feedback, and support throughout the
content creation process to ensure high-quality deliverables.
*
Performance Analysis: Track, analyze, and report on the performance of
influencer campaigns. Use data-driven insights to optimize strategies,
identify trends, and make recommendations for future campaigns.
*
Budget Management: Oversee and manage the influencer marketing budget
effectively. Monitor expenses, negotiate contracts, and ensure optimal return
on investment.
*
Industry and Trend Monitoring: Stay updated on industry trends, emerging
platforms, and best practices in influencer marketing. Identify opportunities
for innovation and growth within the influencer landscape.
*
Compliance and Legal Considerations: Ensure all influencer collaborations
comply with relevant regulations, guidelines, and disclosure requirements.
Stay informed about advertising and influencer marketing regulations to
mitigate any legal risks.

Requirements :

• Bachelor's degree in Marketing, Communications, or a related field (advanced degree preferred).


• Strong knowledge of social media platforms, content trends, and influencer
  marketing best practices.


• Excellent communication and interpersonal skills to effectively collaborate with influencers, internal teams, and stakeholders.


• Creative thinking ability and a strategic mindset to develop innovative campaigns.


• Analytical skills to track and analyze campaign performance metrics.


• Familiarity with legal and compliance considerations in influencer marketing.


• Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.


• Proficiency in using relevant software tools and platforms.