Director, Marketing Communications

The Company

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we
continue to move closer towards our vision to be among the top ‎20
telecommunications companies in the world by ‎2020.
We are a dynamic global telecommunications player operating in ‎17 countries
across the Middle East, North Africa (MENA) and Asia. We cover a population of
more than half a billion people and serve more than ‎68 million customers.
In Kuwait, we employ approximately ‎1,000 talented people, all of whom are
driving Ooredoo to be the number one choice for world-class communications
services in Kuwait. In the face of intensifying competition, increasingly
sophisticated technology and rising customer expectations, nothing is more
important to our success than our team - and it's a team that you can be part
of.
Ooredoo's future is bright, and you can be part of our ongoing success.
The Role

Develop and implement global marketing communications plans that drive the
demand for company products and brand. Responsible for the overall management
of the Company 's marketing Communications department, accomplish with
advertising to create and execution of external communication and advertising
and sustain dependability in the use and layout of corporate image, build
brand identity across all the departments and provide a recognizable corporate
image.
Key Accountabilities & Activities
* Direct the development and execution of global marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events.
* Establish, own and drive a strategic internal and external communications strategy that positively affects employees' and customers' understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment.
* Ensure new communication campaigns and programs are aimed at reaching sales targets.
* Manage brand delivery and consistency across all markets for all product lines.
* Build and manage the corporate communications budget.
* Actively lead, build and manage the Corporate Communications team including graphics
* designers, corporate communications specialists, media specialists and copy writers to produce high quality publications and materials on time and within budget.
* Supervise advertising campaigns for advertising agencies, media firms or companies that have their own advertising departments. Typically, they work in conjunction with a variety of departments, such as sales and finance, as well as creative staff, to create a campaign that meets the client or company's expectations.
* Responsible for marketing and publicizing goods or services within a company. Performs research to find target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copywriting, and sets budgets for ad campaigns
* Lead the creative development of quarterly brand themes that convey the brand point-of-view, and business targets for the quarter.
* Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.
* Responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They also regularly meet with clients and senior management, and they oversee a team of junior marketers.
* Proactively take responsibility for self improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
* Other duties as directed by supervisor or other superiors.
* Work to improve employee performance through personal coaching and identifying training and development needs.
* Ensure Individual Development Plans (IDP) are completed for all staff in accordance with Ooredoo Telecom policy.
* Conduct annual performance appraisals (Performance Management System) and ensure objectives set are monitored and achieved.
Qualifications/Requirements
* Bachelor degree in Mass Communication, Media, Advertising or related discipline and appropriate registration with a recognized professional institute
* Qualification in Digital marketing is an added advantage