Social Intelligence Analyst

Job Purpose: Job Purpose The successful candidate will data mine and analyse
raw social information to derive actionable insights that are meaningful and
important to CCMB, as well as help deliver re-useable social reporting and
analysis solutions. Enhance the capability of the team to synthesize huge
volumes of complex social data and utilise listening technologies via data
analytics & insights tools. Job Accountabilities - As a social intelligence
analyst you will lead the work on social data mining and work closely with the
insights and analytics team to deliver to business requirements. Champion
analytical solutions to provide information and recommendations required for
CCM&B to evaluate social interactions of our socially engaged consumer base. -
Streamline data across social & data platforms and present large volumes of
social data in ways that are universally understandable, easy to interpret and
enable users to spot patterns, trends and correlations through self-service
business intelligence. - Identify habits of our social engaged customers by
analysing data and suggest ways to reach a broader audience. Collaborate with
business teams to analyse and interpret social data patterns, understand
correlations between data sets, gauge progress toward targets and to provide
recommendations to improve social engagement. - Consult stakeholders on topic
definitions, social listening measures and filters to define objectives and
set deliverables for standard and custom reports. Collaborate with Social Hub
to implement social analysis for campaigns/events and present insights back to
inform content /Media decisions for campaign/event activities and advise on
actions to take from optimisations stand point. - Social listening tool setup
including keywords, query parameters and dashboards. Take initiative on
refinement of query parameter setup to ensure accurate and insightful mention
analysis is available to report on by the end of the reporting period. Pull
and interpret data from social listening tools including volume, sentiment,
conversation drivers, influencers, etc. - Visualize findings legibly using
charts, tables and infographics, and provide actionable insights based on
concrete data. - Adhere to global Social Listening collaboration requirements
including upkeep of shared calendars and the storage of report agreement
documents and delivered reports. - Build, maintain and develop a core suite of
standardised, interactive dashboards, scorecards and reports for our social
interactions that are aligned to the business measurement framework, using a
range of business intelligence and data visualisation tools. - Apply best-
practice data analytics and user experience principles in analysis solution
design and development. - Work with analysts and other end users on insights
best practices in the use of our data products and tools. - Coordinate with
the marketing teams across measurement & analytics of social engagements,
measurements of influencers and reporting.
Qualifications & Experience: - Degree or Honours (‎12+‎3 or equivalent) in
Digital Marketing, Ecommerce, Computer Science, Maths or related quantitative
field Experience: - ‎5+ years experience running a social listening and
intelligence program for a large, global brand ideally in a travel or service
industry. Knowledge/Skills: - Strong understanding of social data, digital
interactions and user behaviour tracking for social platforms - Understanding
of enterprise social listening and intelligence technologies such as
brandwatch, Spark Central, Clarabridge, etc. - Knowledge of natural language
processing tools and some experience with NLP techniques - Familiarity with
qualitative and quantitative market research methods, such as analysis with
questionnaire data and knowledge of survey designs - Working knowledge of
community management, CX social tools management, social commerce and paid
social and social publishing - Ability to self-manage work and timelines based
on broader business guidelines with minimal supervision - Basic knowledge of
Google Analytics tracking and reporting like conversion tracking, goals,
funnels, etc. - Track of analytical, problem solving and communication skills.
- Good presentation and communication skills, with the ability to explain
complex analysis and insights to non-technical audiences in a clear and
positive manner - Ability to effectively manage multiple projects and
workstreams, with attention to detail and accuracy.
Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary
and travel benefits that are exclusive to our industry, including discounts on
flights and hotels stays around the world. You can find out more information
about our employee benefits in the Working Here section of our website
www.emirates.com/careers. Further information on what's it like to live and
work in our cosmopolitan home city, can be found in the Dubai Lifestyle
section.