Assistant Manager Marketing

KEY RESPONSIBILITIES

The Social Media, PR & Influencer Assistant Manager will manage the creation
and execution of social media, PR and influencer strategies and campaigns. In
this role, you will work to increase brand awareness, drive positive brand
sentiment, and grow audience engagement across a range of social platforms.
You will have the ability to make data-driven decisions and report on the
effectiveness of all activities. You will spearhead the creative strategy,
planning, and execution of original content for social channels including
Instagram, Facebook, TikTok, Snapchat, Pinterest etc. that will grow the
customer base. You will be the voice of the brand, working closely with
influencers and customers, engaging with customers across channels, and
providing a deep understanding of digital culture and trends. You will manage
and maintain internal and external partnerships to support business
initiatives, inclusive of vendor and agency relationships.

SOCIAL MEDIA & DIGITAL MARKETING

Create a social media strategy to grow reach and increase engagement across
all platforms

Develop and manage the social media calendar in line with Marketing and Trade
plan and new product launches

Manage digital advertising to KPIs and increase brand visibility, reach & ROI

Ability to use a hands on approach with all aspect of social media from
strategy to creating compelling content across all platforms

Handle community management by responding to questions and comments in a
timely and effective manner while also leveraging the brand voice across
multiple social media accounts

Attend events/launches to ensure maximum coverage

Ensure consistent & positive brand representation across all platforms

Keep up to date on regional and global trends and align local plans where
applicable

Keep to date with competitor channels and share learnings and insights with
the team

Analyse campaign performance, in relation to the campaign objectives and
business goals, and identify successes and areas for improvement.

INFLUENCER MARKETING

Create a long term influencer strategy to improve brand awareness

Explore, negotiate, and manage relationships with content
creators/influencers, KOLs, and brand ambassadors that align with the brand

Cultivate and develop influencer and editorial relationships; and help build a
community of brand advocates.

Strong existing networks with regional press and influencers

Create influencer campaigns that wow

Lead influencer and KOL campaigns from ideation, execution, to data analysis
and reporting

Confidently lead nano, micro, and macro influencer campaigns

Build great relationships with agencies and vendors

Serve as the primary contact for influencer marketing

Collaborate with category buyers to support their marketing requirements

Manage all in store communications and logistics in executing events and store
influencers activations

Work with social media to align influencer coverage and content.

PR

Planning, developing, and implementing PR strategies

Managing enquiries from media, individuals, and other organizations

Creation of media press releases and content

Maintain relationships with key journalists and editors

Increase brand awareness and maintain right brand positioning

Analyzing media coverage and competition benchmarking

Create press releases, key messages and PR materials, and regularly updating
press kits

Written and verbal outreach with media contacts; strong relationships with the
media.

Work with business leaders to understand the business strategy and objectives
and incorporate these into PR planning and activity.

Leverage existing relationships and building strong media ties with key media
in the Middle East, with emphasis on GCC countries.

Design PR campaigns and work closely with Social media team through using
traditional and non-traditional PR tools

Create ways of working for public relations/communications to better support
integrated marketing and improve synergies around campaigns, content, events
and activities.

Coordinate cross promotions, tie-ups, brand events for store launches,
customer evenings and events

Coordinate all corporate / brand events including brand launch, seasonal
launches etc.

Managing the PR aspect of a potential crisis situation

SKILLS & EXPERIENCE

Minimum ‎3-‎5 years proven professional experience in PR, Influencer, Digital
and Social Media Marketing

Professional experience working with Instagram, TikTok, Facebook, Pinterest,
Snapchat etc.

Hands on experience in content creation (text, image and video)

Excellent communication and interpersonal skills, ability to communicate and
build relationships across the organization at all levels

Strong planning and organizational skills with a sense of priority and
attention to details

Excellent time management skills and the ability to adapt well to change and
multi-task

Demonstrate out-of-the-box thinking in approaching new and innovative ways of
executing

Has an enthusiasm to proactively present learnings and suggest new ideas

Hard-working, self-motivated and passionate

High level proficiency in written and oral English

Problem solving oriented

Analytical skills

Excellent copywriting skills

Ability to work in team as well as independently

High level of commerciality; experience successfully tracking and managing a
budget

Proficient in Excel, Word, and PowerPoint

Stakeholder Management & Co-ordination

Internal - Buyers- New Product Launches, Marketing Samples, Event & Trade
Calendar etc.

Internal - Finance - Approvals, POs, Budget management and co-ordination

Internal - Retail & Stores - In-store activations and events, Samples,
Launches etc.

Internal - CP Team - Brand shoot, Trade Calendar planning, reporting etc.

External - Agencies - Digital Marketing, Influencer & PR, Events, Web team,
Creative agencies etc.

External - Brand Partners -New Product Launches, Marketing Samples, Event &
Trade Calendar etc.

Qualifications

..

Primary Location: AE-AE-United Arab Emirates
Work location/ موقع العمل: Landmark Tower-Dubai LMI Jafza Warehouse, Plot
No. S210204, Dubai25030 ‎25030
Job: Marketing
Organization: Lifestyle UAE
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/نشر تسمية الوظيفة: Feb ‎5, ‎2023, ‎9:41:‎57 PM