PR & Communications Manager

At Swarovski, where innovation meets inspiration, our people desire to
explore, experience, and create. We are looking for an PR & Communication
Manager where you will get a chance to work in a rewarding role within a
diverse team that is pushing boundaries. Be part of a truly iconic global
brand, learn and grow with us. We're bold and inventive, revealing astonishing
things like no one else can. A world of wonder awaits you.
About the job
PR/Comms specific responsibilities:
* Responsible for managing all PR / Comms activities and ensuring they are implemented according to market activation plan, ROMI guidelines, budget allocated and global policies to drive brand awareness and traffic
* Responsible for managing the PR / Comms budget, providing forecasts and monitoring activities allocated to budget plans
* Orchestrate all media planning and is responsible for working alongside and reviewing performance of activities with media agencies and central Marketing Delivery and Marketing Management (ROMI)
* Manage all press relations activities, PR agencies and partnerships as well as influencers. This includes coordinating fiscal and legal processes (invoices) to transit samples for celebrities, influencers, PR or sponsoring requests and others.
* If aligned and approved by Marketing Delivery, co-develop any local activations where there are any gaps and needs from the local market
* Brief and manage output of local agencies - including media, PR and influencer content. Responsibilities include monitoring performance and ensuring contractual requirements are met as well as providing feedback
* Ensure successful delivery of press releases, events and activations as required
* Enable sales force to execute market activation plan across all channels via right level of communication i.e. submit content for publishing in Coco to Sales Operations
* Is responsible for consolidating all feedback related to PR / Comms and proposing development opportunities in line with business objectives to Head of Marketing to channel this via central Marketing Delivery
* Is the key contact person for all requests / activities related to PR / Comms within the market cluster
Digital marketing specific responsibilities:
* Responsible for digital marketing activities and for ensuring that the ROMI guidelines provided by central along with the Market Activation plan are executed according to the local budget plans
* Interpret results of social media & digital marketing efficiency and campaign effectiveness. Monitor performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
* Design proper digital solutions to improve brand image / market access / market penetration / voice of customer / etc. accordingly
* Responsible for providing feedback of key learnings, main insights and local trends on digital marketing via Head of Marketing to central Marketing Delivery team
Events specific responsibilities:
* Responsible for the orchestration and the successful delivery of Marketing events, this includes, PR events, CRM events, Dealer Days, etc. according to market activation plan.
* Ensure and track that events deliver to the expectations and budget allocated. This includes contributing on forecasting expenses as well as monitoring execution of plans.
* Develop and communicate event plans including timelines to orchestrate the delivery of product samples, presentations, etc. across different departments. This includes the orchestration of any external agencies.
* Provide feedback to Head of Marketing on the success as well as improvement measures to be channeled to Marketing Delivery.
About you
We are looking for a unique and amazing talent, who brings along the
following:
* Bachelor's Degree in Marketing or equivalent experience
* Minimum ‎3 years of work experience in a fashion and retail environment and/or minimum ‎2 years of work experience in a similar PR/Comms/Digital/Events role in a Consumer Goods Business
* Experience working with media agencies and extensive knowledge of publications and existing relationships with press/media/local influencers (PR/Comms)
* Experience working with social media platforms and digital marketing incl. strong affinity to big data (Digital Marketing)
* Demonstrate ability to build and maintain productive and cohesive relationships with peers and cross-functional teams.
* Very good influencing skills to align and get support from the parties during the implementation process
* Clear picture for career development with strong potential ambition will be a plus
About Swarovski
Swarovski unifies all parts of its organization under one spellbinding idea
and brings forward a wondrous new world of crystal craftsmanship. Founded in
‎1895 in Austria, the company designs, manufactures and sells the world's
highest quality crystal, genuine gemstones, Swarovski Created Diamonds and
zirconia, jewelry, and accessories, as well as crystal objects and home
accessories. Together with its sister companies Swarovski Optik (optical
devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the
Swarovski Group.
A responsible relationship with people and the planet has always been an
integral part of Swarovski's heritage. This manifests today in the company's
well-established sustainability agenda with youth-focused education programs
and foundations to promote human empowerment and conserve natural resources to
achieve positive social impact.
Swarovski is an equal opportunity employer. We give our people the guts to
celebrate individuality and pride ourselves on creating a workplace where
people feel involved, respected, valued, connected, and heard. A place where
anyone/everyone belongs. All aspects of employment including the decision to
hire, promote, discipline, or discharge, will be based on merit, competence,
performance, and business needs. We do not discriminate based on race, color,
religion, marital status, age, national origin, physical or mental disability,
medical condition, pregnancy, gender, sexual orientation, gender identity or
expression, veteran status, or any other status protected under law in
countries we operate.