B2B Marketing (Retail, E-Commerce, CPG)

Responsibilities

About the Team:
TikTok is the leading destination for short-form mobile video. Our mission is
to inspire creativity and bring joy. TikTok has global offices including
Dubai, Los Angeles, New York, London, Paris, Berlin, Singapore, Jakarta, Seoul
and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We
create to inspire - for you, for us, and for more than ‎1 billion users on our
platform. We lead with curiosity and aim for the highest, never shying away
from taking calculated risks and embracing ambiguity as it comes. Here, the
opportunities are limitless for those who dare to pursue bold ideas that exist
just beyond the boundary of possibility. Join us and make impact happen with a
career at TikTok.

Job Description:
We are looking for an experienced and talented B2B Marketer to join our GBM
Retail, Commerce & CPG team at TikTok driving and executing communication
programs for business and marketing industry audiences.
Working closely with the wider communications team, both in the METAP region
and globally, this role will be critical in establishing our business
positioning and leading client engagement initiatives.

From a day to day perspective:
* Work with Sales, Product and Marketing leadership to identify common marketing needs for the pod
* Develop and Execute B2B marketing plans to grow TikTok's advertising business across the named account list
* Through various campaigns and touch points, drive awareness, consideration and strengthen industry reputation
* Develop messaging and narratives to engage advertisers, agencies and creative/digital industry partners
* Guide and inspire creative partners to deliver marketing collateral bringing your strategic vision to life
* Own communication of content strategies, deliverables and timelines to XFN partners and stakeholders
* Evaluate campaign performance and provide reporting on optimization opportunities and learnings that can be scaled across all regions
* Update, on a regular basis, regional and global marketing teams on local campaigns & success stories.
Qualifications
* You are a marketer at heart. You have ‎5+ years of experience in a brand marketing role. You understand B2B audiences, their behaviour, and exactly how to reach and engage with them.
* You are a Storyteller. You have the ability to translate complex business problems into compelling brand strategies that drive breakthrough and inspiring creative execution.
* You are a Self-starter. You like to get your hands dirty. You are capable of managing your own projects in a fast-growing startup. We don't believe in layers of bureaucracy.
* You are just really cool. You have a strong work ethic, but you also don't take yourself too seriously.
Bonus Points:
* You blur the lines between strategy & creative. You like to be a part of the entire process from brief to creative execution.
* Your presentation design skills make all your coworkers jealous.
* You have some experience using Adobe Illustrator or Photoshop and are happy to experiment and DIY for the sake of agility.
* You have supported creative teams on photoshoots or video shoots in the past and are comfortable guiding them when needed.
TikTok is committed to creating an inclusive space where employees are valued
for their skills, experiences, and unique perspectives. Our platform connects
people from across the globe and so does our workplace. At TikTok, our mission
is to inspire creativity and bring joy. To achieve that goal, we are committed
to celebrating our diverse voices and to creating an environment that reflects
the many communities we reach. We are passionate about this and hope you are
too.