Media Manager

Job Purpose: Responsible for driving best practice in media strategy and
investment for regions and business units across the Emirates Group and on the
Airlines major Global Brand initiatives in order to ensure that plans deliver
maximum return on media investment. Apply both strategic brand and planning
insight with performance precision and optimisation planning at a campaign
level to deliver a truly optimal CX from a media perspective and an optimal
media strategy and approach. Proactively support the Media teams wider efforts
to develop and implement global planning practices and play a key role as a
mentor, working to enhance the departments overall understanding and
appreciation for full funnel media planning and buying. Job Outline: -
Implement a robust and relevant planning and insight approach across all
campaign types enhancing equity and brand outcomes as well as performance
driven activities and ensure these are aligned and work in unison to provide
the optimum offline and online media mix across upper, mid and lower funnel
media. Provide advice and guidance across all topics relevant to paid media
from a from a strategy, brand, performance, planning and channel perspective
including publishers, technologies, frameworks, measurement and data, etc in
assigned regions markets/for assigned Business Units. Actively work to ensure
all media KPIs (upper, mid and lower funnel) are continually optimised and
improved in market and any learnings are implemented in future briefs/planning
cycles. - Develop the skills and knowledge-base required to become a `subject-
matter expert? for a specific work stream that has been identified as critical
to keeping the Emirates Group ahead of the curve within the media industry
(e.g. Social Media/ Mobile/ Content, etc). - Work with the MMC to set media
budgets . Provide forecasts of revenue from direct response always on (DRAO)
channels, taking responsibility to ensure marketing campaigns are delivered
according to schedule and within set budgets. - Develop integrated paid media
strategies that are rooted in consumer insight in order to deliver against the
market?s brand/ business objectives as defined in briefs developed by the
regional MMC. Maintain an overview of other activities in the market across
paid media channels such as the DRAO programme, and ensure this information is
taken into account when planning campaigns or activities in markets so that
cost is minimised and return is optimised. - Provide regular full funnel media
reports and insights to MMCs for all marketing activity. Lead a regular review
of marketing activity and report back on opportunities for improvement. -
Ensure measurement frameworks are being properly applied across campaigns
types to improve efficiency. Identify, obtain and use first, second and third
party data to generate insights and drive investment decisions and optimise
plans. Work with the agency to understand and maximise the use of syndicated
consumer research data (ie: Roy Morgan, Neilsen), providing EK with a clear
understanding of the EK addressable market in all relevant territories. -
Rectify and escalate any local market issues with platforms, publishers or
technologies across the ad tech stack if data granularity or quality issues
are identified on reporting dashboards. Work with Marketing Analytics to
resolve these issues - Act as the day-to-day point of contact for relevant
Media Agency partnerships at a local market level and campaign brief level.
Inspire agency partners to innovate and deliver to objectives, providing
guidance when required. Review and challenge media recommendations proposed by
the agency. Ensure that global governance principles that are developed for
channels / technology partners that are utilised for Performance and Non-
Performance activity are implemented at a local market level and that, if
required, the agency is coordinating with the right stakeholders at the
publisher and technology partners side. - Drive channel and regional
innovation projects through the Marketing Operations and Strategic Planners
for a given market that are rooted in media and consumer insight, sharing best
practice ideas from across markets in order to foster innovation and creative
thinking within media planning and strategy development.Actively work to
identify and implement Test and Learn activities to experiment with new ways
of doing things and scale success. Manage a testing plan to increase business
insight from marketing campaigns, using the output to drive revenue
improvements and cost savings. Optimise campaign performance in real or close
to real time, applying creative testing and optimisation strategies. - Ensure
the implementation of governance of all media activity ensuring transparency,
safety and non-fraudulent activities is occurring across its teams and their
campaigns at a local level. Identify and escalate governance and fraud issues
in local markets for rectification if the issues cannot be resolved locally.
Maintain compliance to Emirates Group privacy principles and work with the
Data Privacy Network Liaison within CCMB to ensure privacy and security of
personal data is considered by design and default in all aspects of the role.
Qualifications & Experience: Marketing & Media Communication.Other : ‎8+ Years
Degree or Honours (‎12+‎3 or equivalent) : Degree in Media or Marketing. A post
graduate qualification from a masters program or a professional marketing
institution (for example a diploma from the Chartered Institute of Marketing)
would be a distinct advantage. Suitable work experience in lieu of educational
requirements will be considered. Experience in Media planning and buying in a
senior media position in an international media agency, responsible for
strategy and optimisation. It is preferable to have some Client Side
experience or have been actively involved in managing and leading clients in
an agency. Experience and knowledge in digital and new media channels, must
know how to advise and plan against them (as well as all traditional channels:
TV, Print, Cinema, Outdoor). Experience in the airline/travel industry is
preferable. Experience in managing a mid-sized performance team (‎5+ people)
Knowledge/skills: Collaborative Strategic Planning Capability Strong
Implementational ability Detailed orientated Excellent skills in communication
and consensus building are critical in order to manage the expectations of
multiple stakeholders internally and our external agency partners. Self-
motivated, ability to identify problems and work methodically to solve them.
Must be familiar with industry-standard media planning tools with a strong
understanding of media planning theory/ planning fundamentals High degree of
cross channel planning expertise Good experience working with 1st party/ 3rd
party data to derive consumer insight and also an understanding of how these
data points can be operationalised via digital media to drive media
efficiencies. The ability to work independently, prioritise and time-mange
whilst working on several projects simultaneously and under tight deadlines.
Leadership Role : YES
Salary & Benefits: Join us in a management role and enjoy an attractive tax-
free salary. On top of our generous travel benefits, including discounted
flights and hotel stays around the world, this managerial role also has an
excellent leave and healthcare package. That's on top of transport benefits,
life insurance and more.