Digital Content Author

Career Area:

Digital

Job Description:

OB PURPOSE: To organize, author, and maintain content for defined web sites.
Participate with Digital Content Specialists and Sr. Digital Content
Specialists to set up and deliver content and then maintain that content as
defined by the data governance policies of the web site owner(s). The overall
goal is to maintain a well-organized, user-friendly web presence that contains
relevant content that meets the needs of the user audience and meets the goals
of the content owners.

JOB RELATED STATISTICS: Indeterminate

JOB DUTIES:
Review content appropriateness and placement to author content for the desired
results. Potentially assist in developing standard templates and processes
that make it easier for the content owners to provide the content and the end
users to find and understand the content.

Maintain knowledge of the search optimization principles, technology and the
integration of potential
multiple on-line channels. Maintain knowledge of data governance for the web
site. Maintain knowledge of functional technology of the authoring system or
tools as they change with upgrades and new releases.

Ensure compliance with the latest web development standards supported by the
company, and brand,
legal, information security (data security and privacy compliance) and
document retention standards
within the content delivered. Understand content update schedules and ability
to prioritize work to achieve the desired results in authoring to meet those
schedules. Provide feedback to Digital Content Specialists and Sr. Digital
Content Specialists for improved authoring capabilities or user experience
design considerations.

Incumbent will be able to take direction for other content related duties as
provided by the leadership team.

Key Quality goals are Audience Satisfaction, Process Quality, Continuous
Improvement, Site
Engagement, Timeliness and Cost Savings.

Minimal travel required (less than ‎5% of working time)

BACKGROUND/EXPERIENCE:
This position should have had two years of Digital content authoring
experience or other equivalent job experiences. The position requires basic
knowledge of company products, services, product applications, dealer network
and their business model as well as a global business understanding. The
position typically requires a college or university degree or equivalent
experience. Good human relations skills are required to develop a cooperative
work environment with others inside and outside the department along with
strong written and spoken communication skills with a variety of audiences.
The work environment requires an individual to be well organized and self-
driven to determine the appropriate approach to the content authoring needs
for each of the requests. Desirable background would include working
experience with HTML, JavaScript, and JQuery and have used Dreamweaver and
Photoshop.
Caterpillar is an Equal Opportunity Employer (EEO).
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