Brand Product Manager

Job Title
Brand Product Manager
General Description
I am the Product Brand Manager and I am the champion of the product. I know my
product inside out. I am responsible for the launch process and I manage the
execution of all campaigns. I track our launches and produce all launch
reviews, as well as analysis of recruitment metrics and online consumer
sentiment.

Accountabilities
Enthusing the business about products within brand
Building and executing the annual product plan leading to consumer
recruitment and loyalty
* Executing product campaigns and the media and search strategies supporting them
Reacting to a launch, consumer behaviours and managing social media
* Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)
* Programmatic (precision advertising) strategy and execution for campaigns (supported by IMC/agencies)
* Allocation and execution of budget for paid social posts
* Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)
* Completing NPD form and sending to PR / rest of team
Knowledge sharing with the team
* Delivering the Internal Buzz
* Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone/DMI (Sell out Tracking)
Merchandising
* Owning overall merchandising for business-as-usual merchandising
Qualifications, Knowledge and Experience Required
* Consistent strong performance and results in previous roles
* Able to work cross-functionally at all levels
* Strong sensitivity to metier
* Has demonstrated creativity and developing new ideas
* Ability to project manage across a number of 'functions' and juggle many skills

Competencies
L 'Oreal Competencies:
* Acts/Leads with human sensitivity
* Displays sensitivity to the 'metier' of L'Oreal
* Demonstrates entrepreneurship
* Innovates
* Achieves results, with integrity
* Manages complexity
* Interacts effectively
Marketing Competencies:
* Translates trends and consumer knowledge into meaningful and actionable insights
* Develops category expertise
* Identifies and leverages the relevant market drivers
* Understands brand equity levers to craft Love Brands
* Articulates brand strategy
* Imagines disruptive products and experiences
* Optimises brand and product portfolio
* Activates IMC campaigns
* Fosters superior activation in other fields
* Orchestrates cooperation between key departments/stakeholders
* Leverages the country/Zone/DMI loop

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