Copywriter - English

Company Description

Creativity has the power to transform human behavior This is the core belief
of what we call HumanKind. It's not about advertising or brand propositions or
selling products. It's about people and purpose. It's an approach to marketing
that serves true human needs, not the other way around. That's why everything
we do for brands at Leo Burnett MEA is designed with a human purpose in mind.
A brand without purpose is one that will never be understood or embraced by
people. A brand with purpose can be a true agent of change and transform the
way people think, feel or act. A brand with a true HumanKind purpose can
change the world. Our dream is to be the best creator of ideas that truly move
people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of
the world's largest agency networks with ‎96 offices and nearly ‎10,000
employees. In ‎2012, the global network was awarded a record-breaking ‎55 Lions
at the Cannes Lions Festival of Creativity and was also named "Network of the
Year" by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with
some of the world's most valuable brands including The Coca-Cola Company,
Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Allstate among others.
To learn more about Leo Burnett Middle East and North Africa visit
leoburnettmea.com, facebook.com/leoburnettmea and follow us via @LeoBurnettMEA
on Twitter and Instagram.

Job Description

The position of English Copywriter is for someone who is a hands-on copywriter
with natural storytelling ability and has experience working in an agency
environment, creating conceptually driven campaigns, and crafting copy in
English for global brands.
Develop creative ideas that meet both our client's objectives as well as our
business objectives, maintaining the company's expected levels of creative
excellence and professionalism

Main Tasks
Technical & Product
* Writing texts (e.g. copy, product descriptions), proofreading, and content editing
* Ensuring the consistency of prepared content;
* Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.
* Have a keen understanding of all the channels in the ‎1:1 marketing space.
* Understanding the power of data intelligence to help them achieve the communication challenge.
* Required to make conceptual and strategic decisions across a wide variety of clients and industries.

Business Acumen & Operational Efficiency
* Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
* Develop and execute strategically-sound creative for cross-channel initiatives
* Persuasively present both internally and to clients with credibility, reasoning, and emotion
* Actively listen to truly understand the ask, client feedback, and internal feedback
* Ensure communications are produced to the highest standards of accuracy and quality control
* Deliver fresh ideas and personality while working with existing brand voice and tone

Innovative & Analytical Mindset
* Conceptualizes and writes everything--from white paper ideas to scripts to in-store signage to social media and more.
* Research competitors and the industry to provide insight into trends and creative foresight
* Partners with the creatives to make the idea, copy and design a cohesive story

Qualifications
*
At least ‎3 years of experience in concept creation and have a clear
understanding of the difference between a communication concept and an
exceptional idea.
* Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
* Fluent in English
* Has the personality to develop thriving client relations and can lead creative presentations
* Strong conceptualisation and smart thinking skills
* Exceptional conceptual skills and a robust portfolio that shows your talent
* A knack for strategic brainstorming, campaign development, creative brief development and creative execution