Digital Marketing Assistant, Ounass - Al Tayer Group

Running and reporting on Google campaigns
* Running all topline numbers for reporting dashboards for Ounass
* Reporting dashboard WoW performance by channel
* Weekly Reporting on new customer acquisition.
* Running app download reports via Adjust tool.
* Brand specific campaign performance reports
* General ad hoc data gathering/reporting requirements
* Setting up and maintaining UTM tracking tags
* Competitor analysis and data gathering to understand and collate key competitor campaigns and launch timings.
* Consolidating monthly costs
* Reporting daily on campaigns performance (ROI, IS, CTR) across accounts and markets
* Running paid advertising across SEM channels
* Keyword research for key search campaigns
* Own the ad copy creation process
* Updating all regions with new ad copies and required extensions
* Monitor and enhance active bid strategies
* Maintaining digital marketing calendar
* Communicating new brands, add to search accounts and removing discontinued brands.
* writing of paid search copy and site links, including getting these translated.
* downloading customer lists to create custom audiences.
* Setup of google search ads and social media.
* Maintain SA360 budget groups & strategies
* Ongoing SA360 Templates creation and fixing
* Audience/ remarketing lists update
* Ongoing campaigns optimization - performance based
* Briefing creatives requirements via jira
* Coordinating campaign asset delivery and translations
* Delivering assets to digital marketing analysts and ensuring campaigns go live according to deadlines.
* Assisting in coordinating other team members to ensure costs are being managed and flagging/understanding when targets are not being met

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