The Grant Thornton Clients & Markets team consists of professionals operating
across verticals including Content & Communications, Social Media & Digital,
CRM and Business Development, with the purpose of bringing the Firm's strategy
to life, growing the business, and unlocking value for our clients.
PR and outsource model
What you 'll be doing:
As a Senior Manager in the Clients and Markets team at Grant Thornton, you
will be primarily responsible for overseeing content and communications,
driving marketing related digitization and automation, and designing impactful
client events. You will work closely with a PR company who are responsible for
supporting with external communications strategy and materials, media
relations and social media channels. Reporting to the Heads of Departments and
the CEO, your role will involve managing team members within Content &
Communications and Social Media & Digital verticals, as well as liaising and
training several Team Coordinators for proposals, pursuits, and events
support.
* Communications: Manage the development of regular marketing communications to internal stakeholders, provide visibility of the full spectrum of marketing activity and identify opportunities for cross firm collaboration.
* PR: Work closely with a PR firm, service line leads, and marketing team members to develop and execute an annual program of content that enhances the firm's profile and establishes subject matter experts as thought leaders in the market.
* Digitization and Automation: Drive the digitization and automation of marketing processes and campaigns, leveraging innovative tools and platforms to streamline workflows and enhance efficiency.
* Events and Sponsorship: Drive a comprehensive annual program of client events, briefings, and seminars, both in-person and virtual, ensuring best practices and high-impact client experiences.
* Team Coordinator Support: Liaise with team coordinators for proposals, pursuits, and events, providing guidance and training to ensure high-quality deliverables and successful client interactions.
* Brand Management: Serve as the custodian of the firm's brand activities, collaborating with in-house designers, digital teams, and stakeholders to ensure consistent representation of the Grant Thornton brand that reflects its values, vision, and identity.
* Strategic Marketing Planning: Develop an annual integrated strategic marketing plan aligned with the firm's vision and strategic business objectives, focusing on brand building, reputation, relationships, and revenue growth.
Skills & Qualifications:
* Professional, creative, and collaborative mindset
* Strong leadership and stakeholder management skills
* Excellent industry networking and knowledge within your professional domain
* Strong analytical and problem-solving abilities
* 8+ years of experience in a professional marketing function
* Proven track record in developing and executing marketing strategies
* Excellent communication and presentation skills
* Passion for marketing and embracing new innovations and routes to market
* Experience working in a global firm is advantageous
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