Job Title: Brand, Advertising and Social Media Manager
Department: Marketing
Function: Infiniti
Legal Entity: Infiniti
Location: Dubai
Level: Manager, EVP-6
Direct Manager: DGM Marketing
Main tasks and responsibilities (Including team management if any):
* Brand & Creative:
* Be the main point of contact for all brand-related communication with global marketing teams.
* Ensure brand guidelines are cascaded to all internal departments, NSCs and agencies
* Understanding of all global campaigns and provide feedback to incorporate regional relevance.
* Development of Regional Launch Strategy and Campaign for new car launches
* Liase cross functionaly on the development of media strategy and go to market strategy
* Liase cross functionally with retail team for alignment of required assets
* Development of Sustain Strategy and Campaigns for exsisting models
* Liase cross functionaly on the development of media strategy and go to market strategy
* Liase cross functionally with retail team and International markets for alignment of required assets
* Development of Brand assets in line with global brand strategy to help drive familiarity and opinion on the brand
* Development of Brand assets in experiential activities and launch events.
Social Media
Other
BACKGROUND & SKILLS REQUIRED
Personal Skills
* 5-8 yrs experience
* Experience in the Middle East
* Experience in Automotive
* Previous experience in Creative Agencies is a plus
* MS Office, mainly PPT & Excel (advance)
* Strong understanding of social media and consumer behavior
* Results-oriented
* Creative thinker
* Problem-solver
* Confidently manage multiple stakeholders
* Presentation skills
* Ability to manage a team
Minimum Education
University degree in Marketing / Communications
Language Requirements
Fluent in Business English
Dubai United Arab Emirates
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