ABOUT THE ROLE
The Brand Manager is responsible for the development and execution of all
Marketing strategies for the brands’ portfolio in Middle East region (incl.
TR). You will be responsible for driving brand growth via new product launches
and tactical support, ensuring pillar prioritization and best-in-class
implementation of promotion & advertising.
THE ROLE
In this role you will be responsible for: Develop, own and execute brand
strategies and plans for Middle East, aligned with global strategies and
tailored to local needs to maximize growth and grow market share. Communicate
back on the right needs to maximize brand according to Middle East market
specificities and consumer profiles Implement launch activities to focus on
the right doors and right innovation that are in line with brand priorities
and strategies and ensure timely execution Ensure in-market executional
excellence in-line with market & consumer needs Work with Retailers to
amplify store activities via additional means: social, CRM, activation, online
Lead Integrated Marketing Communications strategies & plans across key
platforms (media, visibility, promotions) to deliver launch plans. For this,
you will work closely and manage agencies to develop & deliver digital, social
media & PR plans to drive awareness, buzz and consumer engagement Develop
media, digital, e-commerce and influencer management strategies. Collaborate
and build strong relationship with sales, merchandizing teams, trade
marketing, and external agencies to achieve your goals Measure success of
innovation launches and marketing campaigns
WHAT YOU WILL BRING We’d love to see candidates who have: A passion for
beauty, cosmetic and luxury brands At least 4 years of experience in marketing
or brand management in luxury or cosmetic industry At least 2 years’
experience in the Middle East region Proven track record of managing brand
strategy, budget and planning Strong time management and operational
excellence Strategic thinking and creativity
Strong communication skills