This role will be responsible for the execution of CRM initiatives that drive
member engagement and retention. Will work closely with internal and external
stakeholders to develop, manage, and execute various campaigns in a fast-paced
and data-driven environment.
DO — Key Responsibilities
1.
Business Analysis
Perform in-depth campaign analysis to understand the effectiveness of
campaigns as well as make strategic recommendations
Assist to develop CRM and CVM strategy and leverage key insights and advanced
analytics
Create various ad-hoc reporting and analysis
2.
Customer Focus
Create and manage CVM campaigns
Perform customer behaviour analysis and create, execute and monitor marketing
campaigns for customer retention.
Regularly track and manage churn process, understand trends and dynamics
Monitor campaign performance on an ongoing basis and continuously optimize
tactics to improve effectiveness in achieving targets
Compile, maintain and deliver weekly, monthly CVM and CRM reports and
presentations
3.
Shukran/ Loyalty Program
Monitor the loyalty program/privilege clubs of Lifestyle concept and recommend
strategies to ensure increase in the perception level of the program
Recommend strategies to Corporate Marketing to increase membership in the
Loyalty Program and provide support in sending mailers/brochures to privilege
club members (as required/agreed upon)
4.
Stakeholder Management
Work closely with various stakeholders Shukran Team, Marketing Team, Ecommerce
Team, Planning, Buying , VM and Retail to plan and execute the campaigns.
Liase with category teams to plan campaigns .create opportunities by
partnering with external suppliers to monetize CVM.
5.
Budgeting & Planning
Report on the utilization of the Budgets periodically (as agreed)
Master the traditional BTL techniques & measure the ROI of the same
periodically.
Devise & implement medium vehicle best suitable for Lifestyle & analyse its
reviews occasionally.
Plan & coordinate with corporate marketing on Media Buying.
Ensure that the entire out-door media facilities are at the prime locations to
attract customers (billboards/ hoardings).
Ensure that the outdoor media communication is replaced regularly with images
and captions.
Co-ordinate with the territories and the brand's agencies as necessary on the
media advertising
Minimum Experience
2 years of relevant marketing experience, preferably working with CRM systems,
data environments, and/or CVM/CRM areas
Skills and Capabilities
Strong analytical skills
Business Acumen
Good with Stakeholder Management
Good at Multi-tasking
Qualifications
.
Primary Location: AE-AE-United Arab Emirates
Work location/ موقع العمل: Landmark Tower-Dubai LMI Jafza Warehouse, Plot
No. S210204, Dubai25030 25030
Job: Business Excellence
Organization: Lifestyle Concept
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/نشر تسمية الوظيفة: Jul 13, 2023, 2:35:34 AM
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