Copy Writer

Job Purpose: The Destination Management division represents Destination Dubai.
Each department has its own purpose, but one common goal, to become the go to
partner of choice for Dubai Products and Services. The portfolio includes:
Arabian Adventures - one of Dubai's leading Destination Management Companies
(DMC). When a tour operator or cruise operator is looking for a ground
services provider in-destination, they look for a DMC who will provide
everything the operator needs from the moment the plane lands such as meet &
greet at the airport, visas, airport transfers, hotel bookings, excursions and
activities. Arabian Adventures provides this service to agents around the
world for bookings in Dubai, Abu Dhabi and Oman. In a B2C capacity, Arabian
Adventures offers personalised service and true Arabian hospitality. Being the
most experienced tours and safaris operator in the region, guests can look
forward to a hassle-free experience. With excellent local knowledge and
speaking a variety of languages, our guides share interesting insights and fun
facts on every tour to make travellers experience richer. priohub - an Omni
channel ticketing platform and marketplace that enables connectivity between
resellers and suppliers and provides ticketing solutions to reach customers
via multiple platforms. For resellers, priohub provides a one-stop shop to
access a diverse global portfolio of attractions easily and efficiently in
real-time for a seamless customer experience. With one connection, resellers
get to access the cities' inventory of attractions without the need to
integrate with every individual supplier system. COPYWRITER ‎1. JOB PURPOSE
Produce creative copywriting, including creative concepts, corporate and
commercial copywriting, proofing and editing, for all Emirates Group brands,
across all platforms including print media and digital media, within the
parameters of the brand and communications strategy ‎2. JOB ACCOUNTABILITIES
LINKED TO OBJECTIVE AREAS (MAXIMUM OF ‎10) Devise and produce innovative copy
to meet the objectives of the diverse range of communications delivered by the
Emirates Group brands. Co-ordinate with specialist and functional teams to
interpret the brief, understand the objectives and deliver the message through
effective copy. Proofread, critique and edit internal and agency copy for
grammatical errors, sense and style. Monitor and quality check all digital and
print copy. Review and update copy through rewrites or edits to improve reader
engagement, ensuring it meets the brand guidelines and achieves the project
objectives. Work with the Senior Copywriter and relevant teams within
Corporate Communications to initiate projects to edit or rewrite copy for
style, tone, grammar or to improve readability where deemed necessary. Work
with the Senior Copywriter to develop and lead the standards and house style
of content and copy across the Group brands. Define how the company represents
itself through language and ensure that copy guidelines and templates are
maintained. Guide, advise and influence specialist teams on copy style, tone,
and presentation for readability by providing subject expertise in copywriting
for print, online and mobile mediums. In conjunction with internal
stakeholders, collaborate with the creative team and team managers to drive
improvements in readability to ensure messages are received effectively
through copy and presentation. Work with team managers and account managers on
site maps, website page layouts and document structures where relevant to best
deliver the communication. Develop and maintain partnerships with key business
unit staff within Corporate Communications and the wider organisation to
ensure that project development updates are communicated. Ensure that
commercial deadlines are feasible given available resources, and that contact
reports are maintained. Maintain an up-to-date knowledge of new trends and
best practices within the communications industry. Develop a good
understanding of not only the designated areas of the business but also of the
evolving needs of the business across the Group to ensure the highest
standards are maintained. Co-ordinate with teams within Corporate
Communications to integrate advertising campaigns, media relations and
promotions activities to enhance the impact, cohesion and cost-effectiveness
of the communication. Ensure that communications specific to one brand benefit
from distribution in a suitable format through other branded channels such as
emails and websites.
Qualifications & Experience: ‎3. MINIMUM
QUALIFICATIONS/EXPERIENCE/KNOWLEDGE/SKILLS Qualifications: ‎12 Years schooling
or equivalent Experience : Marketing & Media Communication. Advertising ‎5+
Years Knowledge/Skills: Degree in a discipline related to communications would
be advantageous Experience in copywriting, marketing, media or digital
communications Exceptional English verbal and written communication skills
Demonstrable creative writing skills, editing and proofreading across print,
video and digital mediums Excellent knowledge of Microsoft Word Knowledge of
content management systems a distinct advantage The ideal candidate: • Degree
in Marketing Communications, English or similar • Stakeholder Management •
Ability to work independently and as a team • Ability to manage a large
workload and prioritise tasks Leadership Role : No Safety Sensitive Role : No
Other languages besides English: Safety Sensitive Role: No