Area Brand Executive - THP

BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for
colleagues who are ready to live our ethos every day. Come be a part of this
journey!

BAT UAE IS LOOKING FOR AN AREA BRAND EXECUTIVE FOR THP (Tobacco Heating
Products)
FUNCTION: Marketing
LOCATION: Dubai, UAE

ROLE POSITIONING AND OBJECTIVES
This role is responsible to build a brand with purpose that is relevant to key
target consumer needs, driving and delivering key strategic initiatives to be
one of the most relevant & successful THP brands in the market.

Reports to: Area Senior Brand Manager NC (New Category)
Geographic Scope: APMEA West

WHAT YOU WILL BE ACCOUNTABLE FOR
* Support brand team to drive brand power & creative strategy focus for new category brand by strengthening the brand narrative through creating meaningful connections & local relevance for target consumers in key markets as well as leveraging global expressions, articulated locally
* Lead cross functional collaboration to shape new category brand narrative through a compelling, cohesive, and strong Activation model and support End Market deployment teams to deliver key initiatives
* Ensure brand spent governance for assigned brands & adherence to governance protocols related to product, packaging & communications development (internal and external stakeholders)
* Contribute to understand and build on consumer journey learnings that can be used to build on future and shared across the Area with different teams & function
* Lead and develop packaging, creative and research briefs in coordination with the respective stakeholders and ensure all uploads & approvals are done in a timely manner
* Ensure cycle plan discipline is maintained in line with key brand plans & priorities
* Effective engagement with cross functional stakeholders to facilitate timely delivery of core business priorities & proper tracking of campaign development & execution in EMs

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
* Bachelor 's degree in Business Administration and / or marketing with ‎2-‎3 years of experience in FMCG
* Experience in project management and new category space (deployment)
* Capable of driving an agenda involving many multiple points of interactions / stakeholders
* Self-driven team player with good analytical and problem solving skills
* Drive to challenge status quo and ability to see things from new perspective
* Capacity to nurture in a target driven environment & be organised in approach
* Basic understanding of Agency scope and management of creative assets to meet business objectives

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is
what drives our people and our passion for innovation. See what is possible
for you at BAT.
* Global Top Employer with ‎53,000 BAT people across more than ‎180 markets
* Brands sold in over ‎200 markets, made in ‎44 factories in ‎42 countries
* Newly established Tech Hubs building world-class capabilities for innovation in ‎4 strategic locations
* Diversity leader in the Financial Times and International Women 's Day Best Practice winner
* Seal Award winner - one of ‎50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT.
We know that collaborating with colleagues from different backgrounds is what
makes us stronger and best prepared to meet our business goals. Come bring
your difference!