Marketing Analyst, CET

Company Description

Informa PLC is a leading international events, intelligence and scholarly
research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands
we work with businesses and professionals in specialist markets, providing the
connections, intelligence and opportunities that help customers grow, do
business, make breakthroughs and take better informed decisions. Informa is
listed on London Stock Exchange and a member of FTSE ‎100, with over ‎11,000
colleagues working in more than ‎30 countries.
Informa Markets is one of the largest pure-play providers of speciality
business-to-business market access services in the world. We have the leading
position in twelve distinct commercial marketplaces on a global basis. We help
buyers and sellers grow their businesses in industries as diverse as
pharmaceutical and food through to luxury yachts, fashion and beauty products.
We connect, educate, and provide actionable insights across specialty
commercial sectors.
And we do this through scale trade exhibitions as well as innovative digital
market access services for B2B suppliers and buyers.
Now, by leveraging our unique first party market data, we have embarked upon
an ambitious programme to expand the way that we assist these communities in
uniquely powerful ways.
Whilst working in Operations you will be responsible for the professional
operational delivery of your allocated events, features and projects. You will
ensure that all are delivered to the highest possible standards and to the
satisfaction of all parties involved consistently throughout the year.
Working closely with Senior/Group Operations Manager, Senior Operations
Executives/Operations Executives will be responsible together with the
Senior/Group Operations Manager for implementing the EMEA Operations
objectives.
You should lead by example and demonstrate a professional responsibility to
the department at all times.

Job Description

JOB PROFILE & KEY RESPONSIBILITIES
* Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informa's database of ‎10 million+ names
* Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted, to improve conversion rates
* Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
* Develop and maintain promotion templates required for optimal marketing campaign processes
* Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
* Support telemarketing efforts through provision and prioritisation of leads to help maximises sales
* Manage the database build process to help ensure responsive and relevant prospects are targeted in future marketing campaigns

KNOWLEDGE AND EXPERIENCE
* Analytical mind with strong numeracy skills
* Well-organised and detail-oriented
* Technically capable but with excellent communications skills
* Self-motived, resourceful with lots of initiative and desire to learn
* Curious and driven to understand data, trends and performance and use the data to improve future performance
* Prior experience of working with a database is useful but not essential