Public Relations Manager

Job Purpose: We currently have an opportunity for a Public Relations Manager
to plan, manage and implement a fully integrated Public Relations (PR)
programmes for Emirates Group companies by partnering with other specialist
teams within the Corporate Communications, Marketing and Brand department to
meet business objectives and goals through the delivery of innovative,
efficient and cost effective PR solutions. The two main focus areas of this
role is to protect and enhance the reputation of the company; and to support
integrated marketing communications activity through: creative story
generation and distribution, as well as proactive and reactive engagement with
media, influencers and other external organizations as needed. Please note
this opportunity is for a one year contract role with Emirates Group. JOB
ACCOUNTABILITIES - Plan, manage, and implement a proactive PR strategy that
reinforces corporate messages, protects the company reputation and helps
achieve key business objectives. This will involve creating a formal corporate
reputation management program as part of global framework for regional areas.
- Respond to and relay corporate messaging to media and external organizations
in a timely manner. This will involve writing of effective news releases and
other media material, as well as organising editorial coverage to ensure
information about the new developments and achievements of Emirates Group
receive good coverage in the targeted media worldwide. - Manage an ongoing
speakers bureau programme for relevant executives and ensure that social media
is effectively utilized and reflected in regional PR plans and campaigns -
Develop, influence and maintain relationships with key media, analysts, and
other industry stakeholders to ensure key messages are delivered as designed
and planned. Prepare and manage journalist familiarization visits, presenting
a quality international airline and company so that resulting news features
will reflect this experience and maximise return on investment. - Ensure PR
results are planned, researched and measured through scheduled reporting to
the line manager and other relevant stakeholders. Develop and compile PR
research intelligence for the assigned region or business unit - including
trend indexes, ensure this is updated regularly. Includes benchmarking best
practice and ensuring that these are incorporated into the practices, policies
and approaches for the team. - Manage assignments within scope/time/quality
and cost, ensuring speed to market and effective integration with marcomms
plans. Work collaboratively with all other Corporate Communications, Marketing
and Brand department functions to achieve this. - Manage contractual
relationships (by monitoring and evaluating performance, providing feedback)
with PR agencies and other suppliers; cultivate relationships with business
units and key stakeholders. - Develop and maintain the regional or business
unit-specific crisis communications plan in collaboration with the corporate
crisis response team, ensuring that the local plans and staff training are
kept up-to-date - Provide advocacy and education about PR and best practice
within the integrated account teams, to ensure consistency and alignment to
the overall corporate communications strategy. - Manage and coach direct
reports, guiding them to improved performance through continuous training and
development. To deal with staff issues as they arise offering solutions and
support. To ensure that staff undertakes training as identified in their
personal and professional development plans.
Qualifications & Experience: - Degree or Honours (‎12+‎3 or equivalent)
Experience: - Marketing & Media Communications. Public Relations ‎8+ Years
Knowledge/Skills: - Relevant communications experience in an international PR
agency or in an in-house communications capacity. - In addition to strong
experience in creating media materials and managing media/influencer
relations, the job holder should possess a good working knowledge of social
media and how it can be utilised as part of PR strategies, as well as a
general understanding of how PR can effectively contribute to the broad
marketing communications mix.