Urgent Hiring: Marketing Officer

We are in urgent need of an experienced Marketing Officer to work in a
prestigious fitness facility in Fahaheel. The successful applicant will be
responsible for the development and execution of marketing plans (digital and
traditional), public relations, advertisements, display needs, social media
community management, photo/video shoots, sponsorships, and special projects.
She will play an active role in developing, implementing, and managing our
social media strategy, content, and influencer marketing program and will
maintain the company’s presence on various digital media platforms (internally
and externally) and help create and publish content that is relevant to our
members base will be able to effectively multi-task handling our relevant
communities and develop our brand ambassador and partnership programs through
our social media mediums. Develop, coordinate, implement and revise marketing
plans and promotional materials. Assess, develop and coordinate public
relations campaigns. Monitor, track and evaluate results; recommend changes.
Compile, update and report marketing data related to advertising and marketing
programs. To ensure timely execution of strategies as per the media plan set
in the budget. To ensure that the advertising material as per the annual
advertising calendar is sent to the business vertical teams and is guided to
ensure uniformity in the marketing plan. The advertising material is to reach
all gym teams ‎15 days before the actual execution date. Effectively manage and
develop social media mediums to increase brand awareness and other strategic
brand objectives. Engagement with social media followers, influencers,
ambassadors, engagement pods, and brand partners/affiliates to facilitate
organic growth conversation targets. Be regularly active in engaging (liking,
following, and commenting) with accounts that are currently followers,
potential followers, and generally speaking, Cultivate on-brand business-to-
business partnership collaboration giveaways. Prepare and execute digital
media marketing strategies on a quarterly basis Prepare quarterly reports for
relevant key metrics including A/B testing for optimal posting results.
Assisting in maintaining the company’s archive of digital images, videos, and
other content To brief the Graphic Designer in developing advertising,
branding, and sales promotion designs and ensure timely execution To act as a
link between Gold's Gym and other renowned brands to support promotions, tie-
ups, events, and sponsorships Responsible for all ALT & BTL activities for
company-owned gyms Responsible for conceptualizing and organizing events To
work with an associated marketing agency and ensure that deliverables are
fulfilled. Development of associations that are beneficial to the brand and
can improve lead generation Perform related duties based on departmental
needs.