Director, Communication and Outreach Department

Job Purpose
To lead and direct the Communications and Outreach team in the formulation and
execution of an effective communication outreach strategy to disseminate the
right information through appropriate channels and outlets, both internally
and externally, that will enable IsDB to enhance and sustain its global image,
identity, brand and reputation. Coach, mentor and develop the team to boost
the employee engagement level that will lead to achieving the strategic
objectives of IsDB. Key Accountabilities

Strategic & General Responsibilities:

• Lead the formulation, development, and implementation of outreach, Communication, and external relations strategy for IsDB.


• Lead the preparation and finalization of the Department budget to ensure adequate manpower, materials, and financial resources are there to deliver the agreed objectives.


• Set, monitor and deliver the objectives for the Department in order to enable IsDB to achieve its branding, outreach and communications goals.


• Put in place strategic initiatives to increase the visibility of IsDB and to improve the relationship with stakeholders including the media, investors, civil society organizations and researchers.


• Provide strategic direction in developing long-term and sustainable outreach and communications plans for a variety of audiences in line with the mission and beliefs.


• Develop communications strategy for IsDB senior executives, ensuring that members of senior management are speaking with one voice on key topics.


• identify key moments e.g., launches, and organizations announcements, and determine the correct messaging to support these various campaigns globally
  and in the region.


• Along with proactive campaigning, develop a strategic plan around reactive crisis communication and assist in media training for the senior executives as
  part of this preparation.


• Develop and deliver a strategy for raising awareness and engagement with Engage and Transform, IsDB's flagship initiatives for science, tech and innovation.


• Oversee the activation of all campaigns around business purpose and CSR, lead on activity and messaging including their alignment with the UN Sustainable Development Goals.


• Partner with colleagues in other regions and at the global level to develop corporate-wide communications that drive culture change and underscore the IsDB vision and Strategy, and their updates.


• Coordinate corporate communications programs that convey the value that IsDB delivers to various stakeholders.
  Internal Communications:


• Communicate the vision, mission and strategy of the bank to all staff and ensure that all employees within the organization are well informed.


• Ensure the dissemination of relevant information, promotions and campaigns in the Regional Hubs.
  External Communications:


• Promote the positive image of IsDB in Member as well as Non-Member Countries.


• Establish partnerships with leading media organizations at an international level including member countries.


• Identify and partner with global influencers to serve as ambassadors for the bank in reaching out to external stakeholders.


• Liaise with the media to disseminate information concerning IsDB activities.


• Develop and execute an effective social and multimedia strategy across channels.


• Analyses and prepare appropriate response on stories and other activities that
  could pose a reputational risk to the image of IsDB


• Advise the management team and client-facing staff on media management, public speeches and other external stakeholder engagements.


• Develop and maintain an online presence for IsDB, including the management of IsDB's website and social media.


• Lead the publication of promotional materials such as newsletters, leaflets, or information booklets.


• Identify and secure external speaking opportunities, and work with external media to leverage these opportunities in a variety of ways.
  Leadership Responsibilities:


• Manage the provision of advisory services and technical guidance in matters related to communications and external relations to IsDB's organizational units.


• Provide motivational and inspirational leadership for the Department and communicate with the direct reports on clear performance expectations.


• Manage the performance and resources of the division through delegation of responsibility, setting stretch objectives and providing regular feedback on results at a division level, promptly addressing areas of underperformance


• Monitor and assesses the skills and capabilities of the division, and determine the actions needed to increase the division's impact and resolve capability gaps.


• Coach, mentor and develop the direct reports and the top talent/high potentials in the department.


• Act as a role model to communicate to the department's staff IsDB's values and leadership competencies; provide direction and support in times of change.


• Encourage employee engagement and supports change management and develop a culture of openness and transparency within IsDB.
  EDUCATION, CERTIFICATION & EXPERIENCE:

Academic and Professional Qualifications:
* Master's Degree in Communication / Journalism/ PR/ Marketing
or any related area.
* Professional Certification in Communication / Journalism/ PR/ Marketing is preferable
* Minimum ‎13 years of relevant experience in managing PR, outreach, and communications functions, of which ‎7 years of experience in a managerial role leading a multi-national team of professionals.
* Extensive experience working on integrated marketing and communications (Marcom) campaigns.

Skills & Necessary Knowledge:
* Proven ability to build relationships across business units.
* A deep level of understanding of the development sector and its goals. A passion for commitment to social progress and
economic growth.
* Comprehensive knowledge and understanding of the organization and its associated international position and demonstrable experience in the delivery of strategic communications counsel at the highest level.
* Strategic and creative thinker with the ability to develop new and original content and communications programs with minimal guidance.
* Strong social and digital-related experience.
* Ability to translate complex ideas into clear, compelling and influential communications.
* Exceptional writing skills, an eye for detail, with a commitment to the highest quality standards.
* Strong project management skills. Extensive experience working on integrated campaigns with a network of partners.