PR & Events Specialist

؜ - ؜جدة ؜ -

تفاصيل الوظيفة

We are the Nestle Nespresso SA Company and are proud to be one of the fastest
growing operating unit of Nestle. Our passionate, entrepreneurial-minded team
has transformed Nespresso into the reference in portioned coffee and one of
the world's most trusted brands. Our growth comes from our commitment to
research and development in order to pioneer and be the reference in the
portioned coffee sector to provide the very highest quality coffees that could
be enjoyed in the comfort of consumers' own homes and also savored at out-of-
home locations, such as restaurants, hotels, offices and luxury retail
businesses. We guarantee quality by taking a careful, thoughtful approach in
how we source our ingredients, produce and market our premium coffee products.
With corporate headquarters in Lausanne, Switzerland, Nespresso is present in
over ‎60 countries and counts over ‎12,000 employees worldwide. To learn more
visit www.nespresso.com.


You're energized by challenges, creative brand-building… and great coffee?


The Nespresso story began with a simple but revolutionary idea: enable anyone
to create the perfect cup of coffee - just like a skilled barista. From this
beginning more than ‎30 years ago, the Nespresso brand concept, the Nespresso
Trilogy: exceptional coffees, smart and stylish coffee machines and
personalized, exclusive services, has revolutionized the way people enjoy
their coffee and has evolved from pioneer to being the reference in portioned
premium coffee.


Nespresso worldwide since its launch has enjoyed growth year on year. Our
ambitions for coming years are sky high. Currently we are looking for Public
Relations and Events Specialist
with the mission to:
Develop and execute PR activities to drive awareness and engagement among
external stakeholders about the company 's activities to positively shape
public perception, enhance brand image and brand equity and protect
reputation, leveraging Nespresso's key brand priorities of Coffee Expertise,
Sustainability and Innovation. In addition, you will implement the Corporate
and Brand PR strategy based on local brand and business priorities and
objectives.

A Day in the Life of a Public Relations and Events Specialist:

* Implement and execute creative PR strategies and approaches to bring alive key B2C and B2C initiatives and product launches in an impactful and engaging way
* Leverage and localise global PR guidelines with local brand team
* Support on Brand PR and influencer relations with Communications Brand Manager in general and administrative aspects
* Work with Brand Communications Manager and PR agency to manage the local Nespresso influencer programme to drive advocacy on coffee expertise and develop adhoc engagement programmes to support campaigns and activities and support markets in driving impactful local influencer strategy
* Develop and review press releases, Q &As, press kits and sharable social content for key campaign (incl. product launches) with PR agency
* Provide assistance in the planning and organisation of local events (Media, Consumer and Commercial events); Assist in developing appropriate communication materials
* Review media and KOL (Key Opinion Leaders) sponsorship requests
* Manage the set-up of events and conduct any follow up during the event to ensure Nespresso standards are maintained throughout the event

What will make you successful:

* Bachelors' Degree (or equivalent) in PR, Communications Marketing, or Business Administration
* ‎1 - ‎2 years of experience in PR and Event Management
* Affinity with digital marketing and social media
* Excellent verbal and written communication skills
* Ability to build strong, effective internal & external winning relationships
* High awareness of trends
* Proficient in English & Arabic
* Experience in Sustainability would be a plus

ملخص الوظيفة

  • المُعلن : -
  • تاريخ الإعلان : 27/11/2023
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : جدة
  • الراتب : -
  • الهاتف : -

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