Assistant Marketing Manager

Assistant Marketing Manager
The Assistant Marketing Manager will be responsible in assisting the Marketing
Manager with all Marketing Planning & Execution strategies for the hotel.
What will I be doing?
Manages and coordinates Public Relations activities that promote revenue
growth generation and
supports the hotel's brand positioning and image. Leverages and executes
social media strategies in
partnership with Marketing and hotel revenue management teams to achieve brand
position. Cultivates
and maintains media relationships to promote brand/property awareness.
Specifically, you will be responsible for performing the following tasks to
the highest standards:
* Collaborates with Hotel Management, Marketing, and Revenue Management on the
development and execution of Public Relations strategies to drive Revenue
through the
use media relations (print, TV, internet and radio) and social media.
Collaborates with
and leverages Hilton and Waldorf Astoria regional and national PR resources.
* Cultivates and maintains strong, positive media relationships on a national, regional
and local level through personalized pitches, face-to-face meetings and
familiarization
tours.
Primary liason for press inquiries and press visits. Directly handle media
requests,
including developing pitch materials and providing media interview support.
Develops
compelling ideas for pitching stories to media. Maintains press materials and
media site.
* Maintains hotels' social media channels to promote greater customer engagement
and to promote special rates, special events and property announcements.
Responds
to guest requests/feedback on property blogs and social media channels.
* Works collaboratively with key internal teams to develop and promote special events to
drive local and leisure business to the hotels. Develop promotions that are
newsworthy.
* Write and distribute press releases; liaison with reporters & media outlets; proactive
placement of stories with local/regional/national media outlets.
* Monitor press coverage and maintain media clip book.
* Coordinates with Corporate PR Team on crisis management communications.
* Assists in promoting positive community relationships.
* Collaborate with Brand PR/Marketing teams on new initiatives.
* Assists internal departments with PR and social media activities.
What are we looking for?
Innovative, action oriented individual able to identify and implement results
oriented marketing strategies for the hotel.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector
from luxurious full-service hotels and resorts to extended-stay suites and
mid-priced hotels. For nearly a century, Hilton has offered business and
leisure travelers the finest in accommodations, service, amenities and value.
Hilton is dedicated to continuing its tradition of providing exceptional guest
experiences across its. Our vision "to fill the earth with the light and
warmth of hospitality" unites us as a team to create remarkable hospitality
experiences around the world every day. And, our amazing Team Members are at
the heart of it all!