Job purpose:
Coordinating all the marketing activities and initiatives of BioSwiss Group's
products and services, conducting market research, carry out
promotional campaigns and maintaining promotional materials inventory,
planning
trade shows, preparing reports and maintaining databases, identifying target
audiences
and evaluating current trends.
Key roles & responsibilities:
* Support the marketing department's initiatives with executing marketing plans
* Setup tracking systems for marketing campaigns and online activities.
* Conduct market research to identify marketing opportunities and negotiate media
coverage.
* Create copy for various marketing channels, ensuring consistency with proofreading
and editing in coordination with the content specialist.
* Assists with developing and managing content and social media marketing programs, including blogs and public relations efforts
* Assist in writing and editing content for different platforms such as social media, website, and press releases
* Organize and streamline service offerings into user-friendly concepts.
* Post marketing kits, new offers and packages on related websites
* Post visuals on related social media platforms
* Evaluate and monitor campaign performance on an ongoing basis by analyzing key
metrics and creating comprehensive reports
* Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs
* Prepare marketing reports by collecting, analyzing, and summarizing related data
* Keep promotional materials, kits, and packages ready by coordinating requirements
with involved departments
* Manage Community tasks along with the Community Specialist by supporting in
replying to direct messages via social media platforms, tracking lead
generation on
the social media platforms, and performing related data entries in the System.
* Coordinate with grahic designer and quality teams for visuals descriptions and
needed documents for the mobile app
* Prepare captions, hashtags and voice over for social media posts
* Coordinate all required activities as per the monthly marketing plan
* Simplify complex data into a user-friendly format such as graphs, charts and other
visual aids for clients and management.
* Maintain strict confidentiality of sensitive information.
Job requirements:
Educational Qualification
* Bachelor's Degree in Marketing or Communications or equivalent
Work Experience
* Minimum of 3 years of experience in marketing, advertising concepts or similar
roles.
* Excellent verbal and written communication skills
* Critical thinker with strong problem-solving and research proficiencies.
* Ability to comprehend and interpret competitor strategies and consumer behavior.
* Expert knowledge of Content Management Systems (CMS).
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