Digital Marketing Executive
About the job
We are looking for a Digital Marketing Executive to join the team.
Responsibilities:
Developing and implementing digital marketing strategies that align with the
company's overall marketing goals and objectives as per directive of Head of
Marketing & Head of E-Commerce
Conducting market research to identify target audiences and their behavior,
preferences, and needs in order to optimize all digital marketing efforts.
Creating and executing SEO initiatives to improve website traffic and search
engine rankings our e-commerce platform.
Developing and managing social media paid campaigns across various platforms
such as, Instagram, Snapchat, Facebook, TikTok etc., to push new customers to
app /website and to generate more interest and engagement amongst existing
customers.
Creating and managing email marketing campaigns to drive traffic and
conversions for the e-commerce platform.
Developing and managing paid advertising campaigns across search engines, and
other relevant platforms to drive sales.
Analyzing and reporting on the performance of campaigns and making data-driven
decisions to optimize them for better results.
Collaborating with other teams such as online merchandizing team, online
operations and the design team to achieve common goals.
Staying up to date with the latest trends and technologies in digital
marketing and incorporating them into campaigns for the app / website.
Developing the app customer experience by carrying out customer retention and
acquisition activations, recommending updates and changes, developing
packaging to support the overall brand experience.
https://www.linkedin.com/jobs/view/3625204941/?alternateChannel=search&refId;=Vw2kooGx9JLzJg4ruycdMg%3D%3D&trackingId;=z9Ojpwfy8Ea7ljczfMnu1Q%3D%3D