Revenue Mgmt Director

؜ - ؜القاهرة ؜ -

تفاصيل الوظيفة

Responsibilities
* Lead development of portfolio pricing strategy and price-value actions for profitable value and volume growth. This includes collaboration across all functions to deliver a holistic Price Value chain approach, ensuring category, consumer, customer, company (BU) and competitive impacts are well understood and integrated within pack-price recommendations and execution plans.
* Development of the ‎3 years Pricing Roadmap, outlining the pricing strategy by brand & pack in each year, anticipated pricing action required over the PSP timeline and its impact on overall volume growth.
* Development of the detailed AOP Pricing plan to be executed - outlining key RM initiatives, timing, and financial impacts
* Chair/co-chair the local cross-functional Pricing Council. This includes ensuring regular monitoring and assessment of portfolio pricing performance versus the category, development of strategic pricing recommendations and project management of price-value actions & execution (through Annual Plan and S&OP+ process cycles).
* Drive development of portfolio Net Price Realization, Product Mix & Trade Spend plans at the channel/key customer level. This includes partnering closely with Sales, BU Marketing, Finance and Pricing councils (as necessary) to set annual mix targets, establish pricing corridors & promotion price guidelines, manage triple/quadruple net price performance and minimize cross border/parallel trade.
* Lead the creation of market portfolio pricing strategy, development of annual pricing plans/recommended actions and overall management of the local market pricing practice. This includes leveraging Pricing Playbooks & partnering with:
* BU Marketing, Insights and Sales for optimized brand pack-price architecture across key price tiers, thresholds and partitions to ensure pricing attractiveness and competitiveness against consumer penetration, transaction and trade-up goals.
* Sales, Customer Marketing, Category Management & Key Account teams to unlock price point opportunities by channel for category/profit pool growth with customers. o Commercial & Finance to lead the Commercial Policy implementation including Pricing, Trade terms and conditions, Promotion management. Analyze and identify actions to improve ROI and deliver target Prime Margin for the BU
* BU Marketing and R&D to capture Innovation price-value opportunities and enhance alignment to brand/BU strategy and overall pack-price architecture goals
* Finance and S&OP+ team to ensure price recommendations and action inputs are included in Annual Operating Plan and period S&OP+ cycles.
* Report, plan and govern Trade spend (Promotion Management) for the channels and their subchannels in partnership with Sales Teams
*
Chair/co-chair the Local market Pricing Council, including integration and co-
ordination of fact based recommendations with S&OP+ Step decision owners (as
appropriate) for consult at MBR for final sign off by GM. Ensuring agreed
actions are followed through.
* Lead the execution, planning and management of agreed Pricing Strategy for the Brand/Portfolio by:
* Partnering with Marketing & Customer Marketing to develop everyday pricing & product mix guidelines by BU for KA teams
* Coordinating the deployment of any cost price increase (CPI's), providing project management support to ensure agreed actions are executed on time and on budget. Includes managing any requested brand/customer exceptions through S&OP+.
*
Analyze External and Internal Pricing Landscape on a periodic basis including:
*
Monitoring Retail Pricing Landscape and Pricing status across BU on period
basis (e.g., Price Points, Price Tiers, Curves) o
* Conducting detailed pricing analysis across channels/pack types for opportunities
* Tracking competitors and multi-category pricing and pack architecture moves
*
Drive 'Mix for Growth', optimizing portfolio Product Mix plans by integrating
consumer, customer/channel and financial performance in setting annual mix
targets. This includes leveraging Mix Playbooks and partnering with:
* BU Marketing, Sales, Finance, Customer marketing, insights and Category Management to develop product mix targets for Key Account teams. This includes ensuring fact-based marketplace performance from insights/Category Leaderships and financial impacts are considered (with a particular emphasis on Hero SKU growth.)
* BU RM, Sales and Customer Marketing to ensure net pricing/trade incentive programs deliver desired customer and product mix. This includes ensuring net pricing plans are consistent with growing/maintaining NSV against our Hero SKUs
* BU Marketing, Sales, Customer Marketing, and Key Accounts to analyze and deploy Range Efficiency/SKU optimization opportunities by channel.
*
Drive Governance process for trade spend at market and bottler level and
monitor compliance with the Sector Trade Investment Policy
* Manage the day to day activities of the Trade Spend lead (where relevant) ensuring all the pricing objectives of the business are met.
* Own promotional and CDA operations process (ROI, budget, competitive monitoring, approvals, tactical proposals etc)
* Support the development of pricing tactics that deliver strong ROI, with tight budgetary discipline, flawless price operations and timely accurate periodic reporting.
*
Lead system, tools, frameworks, and process development for all levers of
revenue management and cascade to markets through the appropriate forums .
Transition process management to bottler and BU resources at early stages
* Asses annually the estate of capability by market and develop an action plan to close the gaps
* Comply with the Sector resources on best-practice information tool development and support the organization in local customization and implementation of these tools.
* Continuously train PEP System Marketing, Sales, Finance Planning and RM Managers in RM methods and processes.


Qualifications
* ‎10+ years experience across Sales, Commercial and Finance, Beverage experience is an advantage
* ‎5+ years experience in NRM
* Proven & confident influencer at all levels in the business
* Ability to articulate complex concepts in clear, simple & logical terms & build compelling presentations & professional communications (in English language)
* Ability to communicate at all levels of the organization and functions given frequent interactions with the Leadership team across all BU & Bottlers
* Self starter - able to drive progress in an ambiguous environment. Needs to be an excellent networker with quick ability to know Sectors, BU's and Functional stakeholders to deploy effective capability building
* Strong results orientation, track record of hitting and exceeding targets
* Change management - leading large scale change throughout levels of an organization
* Project Management - ability to scope and plan for key deliverables and execute in different phases of projects

ملخص الوظيفة

  • المُعلن : PepsiCo
  • تاريخ الإعلان : 17/02/2023
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : القاهرة
  • الراتب : -
  • الهاتف : -
  • البريد الإلكتروني :

    إظهار البريد الإلكتروني

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