Arabic Copywriter

Company Description

Saatchi & Saatchi is a leading global communications and advertising network
known for its impactful creative ideas that generate powerful emotional
connections between consumers and brands. Present in over ‎67 countries,
Saatchi & Saatchi employs ‎6,500 professionals over ‎114 offices. Global clients
include HSBC, P&G, Toyota, Visa and GSK. Saatchi & Saatchi is part of Publicis
Communications a key division of Publicis Groupe, the world's third largest
communications group.

Job Description

The Copywriter is responsible for creating compelling and effective concepts
and copy in the Arabic language for advertising campaigns. In collaboration
with other members of the creative team, they craft communication pieces and
campaigns across various mediums that effectively communicate the message and
goals of the campaign, while also resonating with the target audience.
They handle projects from concept to final execution, while overseeing and
mentoring junior copywriters along the way. They have experience in client
interaction, and can effectively present and rationalize their work.
The position of Copywriter - Arabic is for someone who is a hands-on
copywriter with natural storytelling ability and has experience working in an
agency environment, creating conceptually driven campaigns and crafting copy
in Arabic for global brands.
* Partners with creative leaders to proactively seek out and contribute actionable and thought- provoking ideas.
* Being able to juggle multiple projects, prioritize, and meet deadlines
* Investigating industry best-practices and new possibilities
* Taking part regularly in opportunity briefs, stretching their creative abilities consistently
Technical & Product
* Writing texts (e.g. copy, product descriptions), proofreading, and content editing
* Ensuring the consistency of prepared content;
* Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
* Have a keen understanding of all the channels in the ‎1:1 marketing space.
* Understanding of the power of data intelligence to help them achieve the communication challenge.
* Required to make conceptual and strategic decisions across a wide variety of clients and industries.
* Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
* Develop and execute strategically-sound creative for cross-channel initiatives
* Persuasively present both internally and to clients with credibility, reasoning, and emotion
* Actively listen to truly understand the ask, client feedback, and internal feedback
* Ensure communications are produced to the highest standards of accuracy and quality control
* Deliver fresh ideas and personality while working with existing brand voice and tone
* Conceptualizes and writes everything -- from white paper ideas to scripts to in-store signage to social media and more.
* Research competitors and the industry to provide insight into trends and creative foresight
* Partners with the creatives to make the idea, copy, and design a cohesive story