Manager, Digital Acquisition Data, Personalization & Conversion

Our Purpose
We work to connect and power an inclusive, digital economy that benefits
everyone, everywhere by making transactions safe, simple, smart and
accessible. Using secure data and networks, partnerships and passion, our
innovations and solutions help individuals, financial institutions,
governments and businesses realize their greatest potential. Our decency
quotient, or DQ, drives our culture and everything we do inside and outside of
our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and
experiences. We believe that our differences enable us to be a better team -
one that makes better decisions, drives innovation and delivers better
business results.
Job Title
Manager, Digital Acquisition Data, Personalization & Conversion
Overview

As Marketing Services (MS), the marketing strategy & execution arm of
Mastercard, we aim to focus on differentiated scalable and digital offerings
that leverages our unique data and marketing technology to accelerate campaign
performance and associated outcomes. Our vision is to become the partner of
choice for Issuers and Merchants leveraging our digital data-driven digital
acquisition performance products to drive our client's most profitable
customer engagements and ultimately Mastercard preference with consumers.

Through the transformation of the youngest and fastest growing MS region,
EEMEA is seeking an experienced Digital Acquisition Data, Personalization &
Conversion.

The candidates' superior understanding of the dynamics behind successful
performance across the entire digital marketing and sales funnel, fueled by
data insights and optimization strategies/tactics to deliver positive ROI for
clients and create their reliance on MS.

We are looking for passionate and talented professionals, who share our vision
for data-driven digital marketing to join us taking a leading role to
implement best-in-class digital acquisition products and solutions to drive
significant growth for clients and our business.

Role & Responsibilities

• Support the development of new and existing MS Acquisition products and capabilities across the Digital Marketing and Sales funnel, focusing on driving exponential growth across all key metrics and KPIs.


• Develop optimization and conversion playbooks to support our clients and the broader MS business to drive improved performance across Mastercard's Digital Acquisition Product suite.


• Collaborate with and support the Acquisition Product Owner to manage the MS Acquisition Product portfolio ensuring relevancy, quality and effectiveness of MS Acquisition products.


• Represent MS across the EEMEA region, to identify opportunities to support clients with MS products and then to articulately present and support with pitching to both internal and external stakeholders.


• Ability to identify opportunities derived from internal (Mastercard proprietary) data sources to create new or enhanced acquisition products.


• Identifying strategic and tactical products and capabilities that can support our ability to maximize financially sustainable growth across the MS Acquisition Product portfolio.


• Review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions that span across different functions and disciplines. He/she should be able to leverage media insights and trends as well as consumer insights to design effective results-driven marketing and communication strategies.


• Work within a cross-functional team to execute on that product vision by building new capabilities for the business.


• Collaborate closely with internal Mastercard teams to improve the quality of existing MS products.


• Initiate ideas and implement marketing initiatives with external agencies, FIs and/or partners to design and execute identified initiatives and programs.


• Experienced in end to end new product launches as new cards for issuers or retailers, new loyalty programs and/or card conversions, ability to analyze existing processes, strategize, plan, execute to go to market and post launch management.


• Supporting the broader MS team to ensure that MS ambitious KPIs are met or exceeded including: Regional digital P&L, Scalability (number of scalable projects regionally) and contribution to regional MS goals.

All About You

• Positive mental attitude. A pleasure to work with. Socially intelligent and witty behind the PC.


• Firm grasp of AdTech, MarTech, Mobile and Performance Marketing landscape with ability to identify the right partners via requirements and specs.


• Well-versed in end-to-end digital marketing which includes analytical review of media strategies and plans, trouble shoot and work with partners to propose successful results-driven digital marketing strategies.


• Passion for data, analytics and insights to inform, measure and continuously improve.


• Demonstrated ability to drive change and transformation with a positive ROI.


• Digital and social media knowledge with hands on experience executing major campaigns end-to-end. These should include: acquisition, contactless, spend, loyalty and brand initiatives.


• Strong interpersonal communication and presentation skills with stakeholders of different seniority.


• Understands the digital marketing and sales journey and can quickly identify the key levers that drive impactful results.


• Creative and curious about the new digital solutions that are practically applied. Takes a team approach to integrating assets and functionalities in new and unique ways.


• Demonstrates the ability to develop "out of the box" solutions and to create support for initiatives across organization and geographies.


• Acts as a thought leader for creative/disruptive improvements and thoughtfully balances risk when committing significant investments in leading change.


• Encourages a culture that looks to new technology to establish a competitive advantage. Acts with a sense of urgency.


• Ability to adapt and is able to perform efficiently against tight timelines and is equally efficient in ambiguous situations and projects.


• High business acumen with the ability to engage with clients at senior level.


• Strategic thinking with the ability to identify potential risks/opportunities.

Qualifications

• ‎8+ years business experience, particularly in performance marketing and digital acquisition.


• Experience in marketing project management beneficial.


• Must be familiar with design thinking, agile methodology and martech landscape.


• Financial services industry experience preferred.
  Corporate Security Responsibility
  All activities involving access to Mastercard assets, information, and
  networks comes with an inherent risk to the organization and, therefore, it is
  expected that every person working for, or on behalf of, Mastercard is
  responsible for information security and must:


• Abide by Mastercard's security policies and practices;


• Ensure the confidentiality and integrity of the information being accessed;


• Report any suspected information security violation or breach, and


• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.