Social Media Manager (Gaming)

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part
creative agency, part consultancy and part technology company, our experts
provide end-to-end capabilities at a global scale to deliver inspiration
across the entire brand and customer experience.
We are ‎20,000 strong in ‎90 markets around the world; our people bring together
creative storytelling, diverse perspectives, inclusive thinking, and highly
specialized vertical capabilities to drive growth for our clients. We offer
deep expertise across the entire customer journey, including communications,
commerce, consultancy, CRM, CX, data, production, and technology.
Social Media Manager

Job Summary:
The social media manager will be leading the media buying planning and
execution. Required to develop media plans, implement media strategies and
follow best practices, to ensure meeting all set objectives & KPIs. He/she
will also be attending to the different clients' briefs and requests including
but not limited to content planning, channels' and community management. The
position consists of two main layers: Media Buying, Community Management.

Soft skills:
* Entrepreneurial mindset
* Pro-active
* Problem solver
* Data oriented
* Self-starter
* Strong collaborator
* High professionalism and at ease dealing with Marketing Officers

Technical skills:
* Strong knowledge of the social media business
* Strong media buying experience covering multiple platforms
* Meticulous when dealing with numbers and budgets
* Strong attention to details
* Strong project planning & management skills
* Strong written and verbal Arabic + English ( French is a plus )
* Able to analyse insights while giving qualitative highlights and recommendations
* Content creator and community builder
* Digital marketing / Business / degree with experience in digital marketing

Responsibilities:
Overall:
* Own and manage the social media buying scope
* Develop and maintain strong working relationships with the different stakeholders
* Assist the lead analyst with qualitative reporting and analysis
* Work with the team strategist, content lead, community managers and analyst
* Achieve strong KPIs through the paid campaigns and explore new areas of improvement/development
* Generate POEs for paid promotions and collaborate with the finance team
* Oversee community managers' reports and assist with the recommendations and highlights
* Channels' management and community building
* Create monthly content calendars
* Operate as the focal point with the platforms' POCs and attend to the latest trainings

Media Buying
* Create cost estimates, media plans, content plan, and execute paid campaigns
* Monitor results, optimize performances and recommend best practices
* Work on POEs at the end of each campaign and ensure avoiding over/under spend of budgets
* Lead on both MEA & local campaigns along with the different community managers
* Onboard new team members and clients on paid processes and executions
* Explore new strategies and tactics for the ultimate paid executions along with making use of all new features offered by the different platforms
* Meet set KPIs and present monthly/quarterly reports to clients

Community Management
* Provide technical assistance to other team members when/if needed
* Own social media presence for the brand and attend to users inquiries
* Develop monthly content calendars and suggest new tactics to develop current content and approaches
* Build monthly reports for organic activities and analyse the channels' performance
* Be a subject matter expert when it comes to Arabic content creation and assist in content proofreading when needed

At Wunderman Thompson, we are committed to actively building a diverse,
equitable and inclusive workplace where everyone feels welcomed, valued and
heard, and is treated with dignity and respect. As leaders and creative
partners across industries, it is our responsibility to cultivate an
environment reflective of our greatest asset; our people. We believe that this
commitment inspires growth and delivers equitable outcomes for everyone as
well as the clients and communities we serve.
Wunderman Thompson is a WPP agency. For more information, please visit our
website and follow Wunderman Thompson on our social channels via Twitter,
Facebook, LinkedIn, and Instagram.

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