Associate Business Director - Media

Company Description

We are the ROI Agency. We blend data, technology and brilliant specialists to
scout out new opportunities, solve complex challenges and grow our clients '
businesses. Zenith is part of Publicis Media, one of four solution hubs within
Publicis Groupe, and has offices within Publicis One. We have over ‎6000
brilliants specialists across ‎95 markets. We are experts in communications &
media planning, content, performance marketing, value optimisation and data &
analytics.
We believe in exploring new perspectives. Looking at things differently.
Turning structure upside down, back to front and sideways. Excited by what we
might find.

Job Description

The role of an Associate Business Director is to take overall account and team
leadership from a day-to-day perspective. This entails areas such as campaign
level strategic planning, day-to-day operations management and ensuring best-
in-class account management & client service.
You will be a leader of people and will be required to dedicate time & effort
to growing your direct and indirect reportees to empower them to be the talent
of the future.
Knowledge
‎1) Excellent grasp of communications strategy with a full understanding of how
advertising works and key advertising principles
‎2) Develop a full understanding of the agency's planning framework model (HX
Framework)
‎3) Develop a full understanding of clients ' business with a high focus on the
travel industry, competitors, OTA ecosystem, customers, objectives
‎4) Performance First approach, marketing, digital media, social media, mobile
marketing, addressability, and advanced measurement models.
‎5) A thorough knowledge of the media marketplace and opportunities available
and build constructive relationships with key media owners where relevant.
Capabilities
‎1) Ability to adopt a solution-based mindset, always looking for enhanced
methods of working.
‎2) Excellent written and verbal communication and presentation skills.
‎3) Strong leadership qualities with a passion to grow talent from the ground,
up.
‎4) Ability to juggle multiple client deliverables at any one time, deploying
resources in the right places to achieve the best possible outcome.
Product
‎1) Digital Media experience with the ability to provide key strategic input on
strategies, plans and deliverables.
‎2) Detailed understanding of all key digital Performance Media disciplines,
including but not limited to SEM/SEO, Social, Programmatic (Display &Video),
OTT, Connected TV & Affiliate Marketing.
‎3) Oversee the quality of work of the team to make ensure it delivers on the
client's objectives
‎4) Ability to articulate and write specialist Point-of-View documents
‎5) Propose and implement the clients' digital roadmap making sure it delivers
on their business objectives
People
‎1) To monitor day to day output of team, ensuring optimum delivery
‎2) To provide on the job training and learning opportunities for members of
your teams
‎3) Achieve a good rapport with Publicis colleagues across all divisions,
clients, other agencies and media owners
‎4) To ensure you are building the talent of tomorrow.
Operations
‎1) To ensure operational excellence through the scope of your client account
remit. Ensuring a successful balance between client satisfaction and healthy
team productivity.

Qualifications

Analytical Thinking
Breaks down problems and issues into sub-components and then assesses the
costs, benefits and risks of various options prior to selecting a particular
approach.

Strategic Thinking
Can analyze organizational strengths and weaknesses and then combine these
with knowledge of the industry, market and organization to develop long-term
strategy.

Product Knowledge
Has a good understanding of product line features and benefits and uses that
knowledge to optimize sales with each client. Understands the product market
and uses this knowledge to increase personal credibility and product sales.
Keeps abreast of competitors' activities and typically responds quickly to
what the competition is doing.

Planning
Develops the steps necessary to accomplish long-term goals. Identifies long
and short-term goals and establishes realistic plans to reach them. Allocates
required resources, allows for contingencies and ensures that plans fit with
the larger needs of the organization. Sets milestones to measure progress
along the way.

Presentation Skills
Comes across as confident and well-prepared when making group presentations.
Makes effective use of visual aids or presentation software and looks at ease
while handling questions from the audience. His/her presentations hold the
audience's attention and tend to be the right length for the amount of
information covered.

Productivity
Meets or exceeds productivity standards that have been established for his/her
organizational level or position. Has successfully combined skills, ability
and effort level to ensure that expectations related to results/output are
achieved.

Teamwork
Is an effective team player who adds complementary skills and contributes
valuable ideas, opinions and feedback. Communicates in an open and candid
manner and can be counted upon to fulfill any commitments made to others on
the team.

Negotiation Skills
Demonstrates the ability to negotiate compromises that leave various
stakeholders feeling that their interests and positions have been understood
and that the resulting solution is even-handed and fair to all parties.
Accomplishes this through listening to differing points of view and taking
each view into account. Looks for common interests and helps parties explore
and reach middle-ground solutions.

Interpersonal Skills
Shows genuine sensitivity to the needs, feelings and capabilities of other
people. Deals with others in a pleasant manner. Treats others with respect and
consideration.

Leadership
Articulates a vision that others choose to follow. Models behaviors expected
of others and inspires others to undertake challenging tasks and projects
(leading by example).

Communication
Communicates effectively and appropriately. Uses good judgment as to what to
communicate to whom as well as the best way to get that accomplished. Speaks
in a clear and credible manner, selecting the right tone for the situation and
audience. Listens to others and allows them to make their point.

Education and Self Development
Makes it a practice to take charge of self-development by soliciting feedback,
setting priorities, and then acquiring or strengthening skills and knowledge
through coursework or other methods.

Initiative (Employees)
Recognizes opportunities and initiates actions to capitalize on them. Looks
for new and productive ways to make an impact. Demonstrates this
characteristic when it comes to generating new ideas or processes,
capitalizing on new business opportunities, seeking out and taking on
increasing responsibility or resolving problems as they occur. Uses sound
judgment about when to take action and when to seek guidance or permission.
This is in contrast to those who fail to notice opportunities, wait to be
asked or instructed before taking action, seldom offer new ideas or express
reservations about taking on additional responsibilities.

Quality of Work (Employees)
Has established a track record of producing work that is highly accurate,
demonstrates attention to detail and reflects well on the organization. Is
personally committed to high quality work and encourages others to have
similar standards.

Creativity (Employees)
Applies creativity and originality in the work setting, when appropriate.
Suggests or applies new ways of addressing ongoing work issues and challenges.
Sees possibilities that others have not yet seen, or combines ideas and
approaches suggested by others in a unique manner that results in
breakthroughs and improvements. Understands when to be creative and when to
stick with what exists now.

Meeting Targets (Manager)
Meets or exceeds financial goals while selling an appropriate product mix. The
product mix reflects both a broad knowledge of the product line as well as
successful efforts to educate customers or prospects.

Entrepreneurial Orientation (Managers)
Takes an active role in identifying new business opportunities, assessing the
risks involved and comparing these to the potential advantages of taking
action. Influences decisions by examining financial costs and potential
benefits and by providing realistic risk-assessments. This is in contrast to
those who fail to look for new business opportunities or do an inadequate
assessment of risks and benefits and/or either tend to avoid opportunities or
embrace ventures that fail to produce the expected payback on the resources
invested.

Encouraging Client Focus (Managers)
Consistently conveys that clients are the highest priority. Respects clients '
needs and expectations and lets clients know if their expectations cannot be
met. Refrains from complaining about (or speaking negatively about) client
behavior or expectations. Communicates in a manner that promotes and sustains
client satisfaction and encourages others to do the same. Achieves these
outcomes by ensuring that client needs and deadlines are realistic and that
they are met. Publicly recognizes those who deliver excellent client service.