Responsible for delivering an end to end consumer centric strategy as well as
a calendar of activities with ambitious targets that deliver on the company 's
objectives in light of our strategy. The key focus is growing the sports
vertical under the content team by offering innovative and consumer centric
activities through delivering the commercial plan based on solid consumer
understanding to maximize our leadership in the market.
Set the sports strategy, formulate a fully integrated plan and put it into
action in order to achieve VF Egypt market share and growth targets
* Understand the key trends in the sports content industry that we need to leverage and ride on
* P&L achievement for the sports services through constant monitoring, implementing and applying key commercial activities & adapting to any changes required given the market dynamics
* Full ownership of the sports vertical end to end journey and experience across the different services and segments offered by VF Egypt
* Manage the internal stakeholder among the support functions to be fully accountable on our strategy and ensure proper delivery of the marketing calendar activities and new initiatives
* Manage and build smart partnerships with the external partners and make sure they are aligned with our commercial objectives to offer full support to have successful launches both commercially and financially
Key performance indicators:
* Overachieve the sports vertical KPIs to maximize growth in terms of revenues and market positioning
* Be able to manage the partners and represent the organization as the market leader.
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