Brand Manager - 2023

؜ - ؜القاهرة ؜ -

تفاصيل الوظيفة

Job Description


BRAND MANAGEMENT:
* Support Marketing Manager to develop Brand Vision & Strategy.
* Design and execute Marketing Activation Calendars, Brand plans and promotional activities.
* Develop Packaging designs.
STRATEGIC PLANNING:
* Amplify the Category annual activity calendar via enhancement and deployment of key initiatives.
* PORTFOLIO MANAGEMENT:
* Manage the Category and Brand portfolio.
* Contributes on Pricing Strategy.
COMMUNICATION:
* Develop communication plans and assets, ensure effective and efficient investment of media plans, and control A&M budget.
INNOVATION:
* Drive the innovation and renovation process for the brands and develop new product introduction and execution plans.
AGENCY MANAGEMENT:
* Prepare creative & media agency briefs, evaluate agency proposals.
* Monitor media reviews and media audits.
CONSUMER RESEARCH:
* Lead brand analysis / diagnosis as well as insights generation with Insights Manager and present findings on quarterly basis.
BUDGET MANAGEMENT:
* Manage A&M spending to be in line with AOP, through budgeting and monthly tracking within the overall budget plan set by the development team.
PEOPLE / RELATIONSHIP MANAGEMENT:
* Manage, coach and develop ABM working on the board.
* Effectively collaborate with other functions and stakeholders both internally & externally.


Skills



  • University degree, Marketing/Management degree is an advantage

  • Experience with business processes: marketing budgeting, conducting marketing and advertising activities, planning of sales, budget control, brand/product launches

  • Strong analytical skills - ability to interpret complex data and translate it into useful and actionable information.

  • Excellent project management skills covering product & process development within FMCG environment.

  • P&L understanding

  • Excellent presentation skills

  • Good Collaboration and Communication Skills, ability to build cross-functional relations

  • Flexibility to adapt to a changing business environment

  • Ability to work independently, self-motivation and passion for learning and development

  • Fluent in English

ملخص الوظيفة

  • المُعلن : Beyti Egypt
  • تاريخ الإعلان : 04/11/2022
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : القاهرة
  • الراتب : -
  • الهاتف : -

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