Regional Marketing Manager, Arts (MENAEgypt, Morocco, Tunisia and Lebanon)

Date: ‎01-Oct-‎2022
Location: Cairo, Middle East and North Africa, EG
Beirut, Middle East and North Africa, LB
Cairo, Middle East and North Africa, EG
Rabat, Middle East and North Africa, MA
Tunis, Middle East and North Africa, TN
Cairo, Middle East and North Africa, EG
Company: British Council
The British Council builds connections, understanding and trust between people
in the UK and other countries through arts and culture, education and the
English language. We work in two ways - directly with individuals to transform
their lives, and with governments and partners to make a bigger difference for
the longer term, creating benefit for millions of people all over the world.
We help young people to gain the skills, confidence and connections they are
looking for to realise their potential and to participate in strong and
inclusive communities. We support them to learn English, to get a high-quality
education and to gain internationally recognised qualifications. Our work in
arts and culture stimulates creative expression and exchange and nurtures
creative enterprise. We connect the best of the UK with the world and the best
of the world with the UK. These connections lead to an understanding of each
other's strengths and of the challenges and values that we share. This builds
trust between people in the UK and other nations which endures even when
official relations may be strained. We work on the ground in more than ‎100
countries. In ‎2019-‎20 we connected with ‎80 million people directly and with
‎791 million overall, including online and through our broadcasts and
publications.

Regional Marketing Manager, Cultural Engagement (MENA - Egypt, Morocco,
Tunisia and Lebanon )

Role Context

Marketing and Communications at the British Council is a strategic function
which drives awareness, understanding and engagement with us across our
diverse audiences. We use insight, knowledge and analysis of our market and
our customers to engage them with our work and our products and services in
the most impactful and effective way. We lead the development of our brand and
use our expertise to tell inspiring stories to enhance our global reputation,
build lifelong relationships, engage our staff and demonstrate our impact.
This role is a new role as part of Marketing and Communications Transformation
programme. In line with the Global Recruitment policy, standard application
and recruitment decisions will apply for this role

Role Purpose

To support the Regional Head of Marketing, Cultural Engagement (CE) in the
development and execution of marketing strategy and plans for CE in the
region, ensuring alignment to regional and global marketing strategy and
brand, and to work in partnership with CE to ensure that all regional and
country marketing programmes enable required targets and KPIs.

Main accountabilities but not limited to the following:

• The postholder Following guidance from the Regional Head of Marketing, CE, plans and executes marketing plans for CE across the region, agreeing the programmes, delivery mechanisms, budgets and resources.


• Develops and executes CE campaigns to support a variety of routes to market and maximise impact and share of voice.


• Applies professional marketing expertise to develop and enhance CE marketing strategies, plans and approaches for the region.


• Applies core technical and professional knowledge to identify and assess current state of regional CE marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure.


• Supports others in understanding of the context, opportunities and challenges for regional CE marketing functions and teams.


• Makes appropriate linkages to issues in the country, strategic business unit and region, to help ensure that the development of CE marketing strategies and plans is based on informed business insight and joined-up thinking.


• Supports the implementation of new CE marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the region and to regional/global CE marketing strategy.


• Where required, using agreed corporate systems and processes, plans and manages the budget for specific CE initiatives and programmes as guided by the Regional Head of Marketing, CE.


• Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business & operational teams across the cluster they support.


• Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon.

Role specific knowledge and experience:

• Degree or professional qualification in marketing or business, or demonstrable level of equivalent experience


• Experience in developing marketing strategies and plans within a large and complex organisation


• Experience in the design and delivery of plans to support programmes / products


• Experience in providing oversight and coaching on the delivery of marketing plans and activities


• A keen eye for detail, great measurement, and post campaign analysis skills.

Desirable requirements
* Experience in a global organisation

Further Information
Pay band: ‎6
Contract type: Fixed Term Contract Two years
Location: Flexible in MENA for internally candidates only; Cairo, Rabat,
Beirut, Tunis
Essential - Role holder must have pre-existing rights to live and work in
the Country the role is based.

Additional Information:
* Closing Date - ‎16 October ‎2022 applications will close ‎23:59 Nigeria Time

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality,
diversity and inclusion across everything we do. We support all staff to make
sure their behaviour is consistent with this commitment. We want to address
under representation and encourage applicants from under-represented groups,
in particular, but not exclusively, on grounds of ethnicity and disability.
All disabled applicants who meet the essential criteria are guaranteed an
interview and we have Disability Confident Employer Status. We welcome
discussions about specific requirements or adjustments to enable participation
and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and
adults who we work with.

We believe that all children and adults everywhere in the world deserve to
live in safe environments and have the right to be protected from all forms of
abuse, maltreatment and exploitation as set out in article ‎19, UNCRC (United
Nations Convention on the Rights of the Child) ‎1989.

Appointment to positions where there is direct involvement with vulnerable
groups will be dependent on thorough checks being completed; these will
include qualification checks, reference checks, identity & criminal record
checks in line with legal requirements and with the British Council's
Safeguarding policies for Adults and Children.

If you have any problems with your application please email
[email protected]

Please note: Applications to this role can only be considered when made
through the Apply section of our careers website. Our 'ASK HR' email is only
to be used in case of a technical issue encountered when applying through the
careers website. Emails with supporting statements and CV/Resumes sent to this
email address will not be reviewed and will be deleted.